VP, Card Acquisition Strategy & Channel Optimization

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 180,000 - 250,000; Full time

Job summary

JPMorgan Chase & Co. in the United States seeks a Vice President of Acquisition Strategy to lead integrated growth across offers, channels, and the end-to-end application journey.

You will translate performance insights into actions that improve conversion, portfolio quality, and profitability. You will partner with internal teams and a co-brand partner to align plans with governance and risk requirements while driving responsible growth across the card experience.

Qualifications

• 7+ years of experience in credit card acquisition, financial services marketing, growth strategy, digital product, or related field.
• Strong knowledge of acquisition offer strategy, marketing investment planning, and campaign performance management.
• Experience managing acquisition channels and improving digital application journeys and funnel performance.
• Ability to use data to evaluate performance across offer, channel, segment, model treatment, cost, conversion, and portfolio quality.
• Ability to balance growth, customer experience, profitability, partner commitments, governance requirements, and risk boundaries.
• Strong communication skills with the ability to translate complex analysis into clear recommendations.
• Proven ability to influence and align stakeholders in a matrixed environment without direct authority.
• Experience working in a controlled environment with strong documentation, approvals, and governance routines.
• Ability to plan and execute launch readiness, testing, validation, and post-launch performance reviews.
• Strong execution skills, including managing timelines, dependencies, and cross-functional delivery.
• High ownership mindset with the ability to operate with ambiguity while staying outcome-focused.

Responsibilities

• Lead new account acquisition strategy, including investment planning, channel prioritization, and performance optimization.
• Partner with an external co-brand partner on acquisition strategy, marketing execution, and launch readiness.
• Own offer strategy and investment planning, ensuring alignment to approved commitments and governance requirements.
• Set and evolve acquisition channel strategy, including expansion opportunities and performance targets.
• Improve the digital application flow and card selection experience to reduce friction and increase conversion.
• Drive requirements for new launches, coordinating across business, marketing, channel, analytics, risk, compliance, and operations.
• Provide data-driven input to underwriting, lending, and pricing discussions to support responsible growth.
• Monitor campaign, channel, funnel, and model performance; identify drivers, risks, and recommended course corrections.
• Support testing, validation, post-launch reviews, and issue remediation plans.
• Maintain operating discipline through documentation, approvals, tracking, and executive updates.
• Partner across marketing, product, analytics, finance, risk, legal, compliance, operations, and technology to execute plans.

Skills

Acquisition strategy

Channel optimization

Data-driven decisioning

Stakeholder management

Governance & compliance

Risk assessment

Cross-functional leadership

Testing & optimization

Job description

JPMorgan Chase & Co. in the United States seeks a Vice President of Acquisition Strategy to lead integrated growth across offers, channels, and the end-to-end application journey.

You will translate performance insights into actions that improve conversion, portfolio quality, and profitability. You will partner with internal teams and a co-brand partner to align plans with governance and risk requirements while driving responsible growth across the card experience.