VP, Digital Acquisition Strategy

Next Frontier Capital; Columbus (OH); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive total rewards

Commission-based pay

Health care & retirement

Tuition reimbursement

Job summary

Chase is seeking a Marketing Strategy Lead-Vice President to manage Chase-owned digital advertising channels and drive new-to-deposit growth. You will craft data-driven strategic plans, lead cross-functional collaboration, and present insights to executives.

This role requires 7+ years in digital marketing, strong budget management, and excellence in stakeholder collaboration within a matrixed organization. The position emphasizes measurable outcomes and performance optimization.

Qualifications

• 7+ years of marketing experience with expertise in digital marketing and paid media.
• Deep performance marketing experience in digital channels (paid social, paid search, display).
• Experienced manager of marketing budgets, forecasts and returns.
• Ability to build a robust roadmap with a test-and-learn agenda.
• Skilled in a matrixed organization with data-driven influence.

Responsibilities

• Act as a thought leader in owned digital channels and present ideas to persuade and educate.
• Craft strategic marketing plans using qualitative and quantitative data with measurable results.
• Coordinate with multiple departments to plan audience targeting, channel plans, and creative.
• Work with analytics to understand performance, test results and profitability; drive decisions.
• Identify new capabilities to improve program performance and support launches of new initiatives; assess issues and suggest enhancements.
• Lead reporting including forecasting, performance, and test results.
• Communicate complex digital channel insights and trends to non-technical partners with actionable recommendations.

Skills

Digital marketing

Paid media

Budget management

Roadmap planning

Stakeholder influence

Collaboration

Data-driven

Presentation skills

Excel

PowerPoint

Tools

Excel

PowerPoint

Job description

Chase is seeking a Marketing Strategy Lead-Vice President to manage Chase-owned digital advertising channels and drive new-to-deposit growth. You will craft data-driven strategic plans, lead cross-functional collaboration, and present insights to executives.

This role requires 7+ years in digital marketing, strong budget management, and excellence in stakeholder collaboration within a matrixed organization. The position emphasizes measurable outcomes and performance optimization.