VP, Channel Strategy & Optimization – Owned Media

Next Frontier Capital; Columbus (OH); On-site; USD 180,000 - 280,000; Full time

Job summary

Chase is seeking a Vice President, Marketing Lead to drive channel strategy and optimization across owned media. You will translate insights into executive‑level recommendations and lead governance, analytics, and AI‑driven improvements for Chase.com and Chase Mobile.

You will partner with cross‑functional teams to improve performance, reduce manual work, and scale campaigns with data‑driven decisions across multiple lines of business.

Qualifications

• Master’s degree in marketing or relevant business field.
• 8+ years of hands‑on digital marketing analytics, performance measurement, and optimization across web/app owned channels.
• Ability to structure ambiguous problems, create analytical frameworks, and drive data‑driven decisions.
• Proven executive communication skills—translate analysis into clear recommendations and narratives.

Responsibilities

• Build a repeatable view of LOB performance and drivers; translate signals into insights and decisions.
• Evaluate awareness, consideration, and conversion performance; identify drop‑offs and levers that improve outcomes.
• Lead development of the optimization framework across Owned channels (ads, email, orchestration) and own strategy for Owned ad channel for assigned LOB(s).
• Monitor weekly/monthly results, perform root‑cause analyses, and drive recovery plans aligned to targets.
• Create governance routines and playbooks for scalable strategies.
• Lead delivery of control requirements and ensure sound controls.
• Partner with teams to align priorities and ensure end‑to‑end delivery.
• Produce executive‑ready narratives and recommendations for senior stakeholders.

Skills

Marketing analytics

Executive communication

Stakeholder management

Leadership

Adobe Analytics

Tableau

AI/automation

Education

Master’s degree in marketing or relevant field

Tools

Adobe Analytics

Tableau

Job description

Chase is seeking a Vice President, Marketing Lead to drive channel strategy and optimization across owned media. You will translate insights into executive‑level recommendations and lead governance, analytics, and AI‑driven improvements for Chase.com and Chase Mobile.

You will partner with cross‑functional teams to improve performance, reduce manual work, and scale campaigns with data‑driven decisions across multiple lines of business.