Video Investment Strategy Leader

Publicis Health Media; New York (NY); On-site; USD 121,000 - 174,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability

401K

Parental leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Health Media in the United States seeks a VP, Video Investment to lead investment strategy and activation across Linear TV, FEP, VOD, OTT, CTV, Mobile, OLV and Addressable. You will drive efficient, innovative approaches, ensure high-quality execution, and partner cross-functionally to build scalable processes.

You will guide teams, develop talent, and strengthen agency-client relationships while advancing video measurement, planning, and optimization across client accounts.

Qualifications

• 10+ years of media buying, investment, or activation experience, with significant video experience.
• 3+ years of digital video experience, including CTV, OLV, OTT, Mobile, and/or Addressable.
• Experience across National and Local Video.
• Experience in the Retail and/or CPG space.
• 3+ years managing client and external partner relationships.
• 2+ years of people management experience.
• Strong knowledge of media investment and digital buying tools.

Responsibilities

• Lead video investment and activation across multiple client accounts, from proposal development through campaign execution, optimization, and post-buy analysis.
• Own the quality, accuracy, and timeliness of client deliverables and investment recommendations.
• Partner with Strategy, Planning, Analytics, and other agency teams to develop effective video investment solutions.
• Support new business efforts, including pitch strategy, proposals, and video investment plans.
• Identify opportunities to improve processes, tools, data integrity, and ways of working across the Video Investment team.
• Maintain strong relationships with clients, media partners, vendors, and internal stakeholders.
• Stay current on evolving video platforms, technology, data, and content and identify opportunities to apply them to client business.
• Lead, coach, and develop team members while effectively managing priorities and delegating work.
• Present recommendations, strategies, and results clearly to senior clients and internal stakeholders.
• Participate in forecasting, business planning, and other strategic initiatives.

Tools

Mediaocean/Prisma

Spectra/MediaBank

DSPs

ad servers

verification platforms

Job description

Publicis Health Media in the United States seeks a VP, Video Investment to lead investment strategy and activation across Linear TV, FEP, VOD, OTT, CTV, Mobile, OLV and Addressable. You will drive efficient, innovative approaches, ensure high-quality execution, and partner cross-functionally to build scalable processes.

You will guide teams, develop talent, and strengthen agency-client relationships while advancing video measurement, planning, and optimization across client accounts.