Video Investment & Activation Lead

Publicis Health Media; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Job summary

Publicis Health Media is seeking a Video Activation Supervisor to lead the execution, investment, and optimization of national video campaigns across Linear, Streaming, CTV, and Digital Video. You will guide campaign strategy with Planning, Analytics, APEX, and media partners, while mentoring Buyers and Associates for strong client outcomes.

The role requires 4+ years in media buying with a focus on video, and a proven ability to translate performance into actionable recommendations.

Qualifications

• 4+ years of experience in media buying, activation, or investment, with a focus on video.
• 2+ years of experience across Digital Video, Streaming, CTV, and/or Linear media.
• Previous experience mentoring or leading junior team members.
• Strong understanding of the national video marketplace, including traditional and emerging media channels.
• Experience managing multiple campaigns and priorities in a fast-paced environment.
• Strong analytical, negotiation, organizational, and communication skills.
• Ability to translate campaign performance into actionable business recommendations.
• Experience collaborating with cross-functional teams and external media partners.

Responsibilities

• Lead the execution of national video campaigns across Linear, Streaming, CTV, and Digital Video.
• Manage the end-to-end video buying process across assigned client portfolio.
• Compile planning cost estimates and develop media investment recommendations.
• Oversee negotiations conducted by Buyers to ensure competitive pricing and added value.
• Review and approve all video buys prior to campaign launch.
• Partner with APEX on Video Buying Solutions (VBS), preferred partnerships, and marketplace opportunities.
• Develop and present final video buy recommendations to internal and client stakeholders.
• Manage Digital, Linear, Streaming, and CTV partnerships to maximize campaign performance.
• Oversee Buyers and Associates on campaign stewardship, pacing, delivery, and season-to-date reporting.
• Proactively identify and resolve campaign execution issues while ensuring delivery against client objectives.

Skills

Media buying

Video activation

Leadership

Analytics

Negotiation

Cross-functional

Tools

Media planning platforms

Buying platforms

Reporting platforms

Job description

Publicis Health Media is seeking a Video Activation Supervisor to lead the execution, investment, and optimization of national video campaigns across Linear, Streaming, CTV, and Digital Video. You will guide campaign strategy with Planning, Analytics, APEX, and media partners, while mentoring Buyers and Associates for strong client outcomes.

The role requires 4+ years in media buying with a focus on video, and a proven ability to translate performance into actionable recommendations.