Video Investment Strategy Leader

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 75,000 - 108,000; Full time

Job summary

Publicis Groupe in Chicago seeks a VP, Video Investment to lead strategy across Linear TV, FEP, VOD, OTT, CTV, Mobile, OLV and Addressable. You will drive investment decisions, ensure high-quality execution, and partner with cross-functional teams to deliver strong business outcomes.

You will mentor teams, stay ahead of platform evolution, and seek opportunities to leverage data and technology for client growth in a dynamic media landscape.

Qualifications

• 10+ years of media buying, investment or activation experience, with significant video experience.
• 3+ years of digital video experience, including CTV, OLV, OTT, Mobile, and/or Addressable.
• Experience across National and Local Video.
• Experience in Retail and/or CPG space.
• 3+ years managing client and external partner relationships.
• 2+ years of people management experience.

Responsibilities

• Lead video investment and activation across multiple client accounts, from proposal development through campaign execution, optimization, and post-buy analysis.
• Own the quality, accuracy, and timeliness of client deliverables and investment recommendations.
• Partner with Strategy, Planning, Analytics, and other agency teams to develop effective video investment solutions.
• Support new business efforts, including pitch strategy, proposals, and video investment plans.
• Identify opportunities to improve processes, tools, data integrity, and ways of working across the Video Investment team.
• Maintain strong relationships with clients, media partners, vendors, and internal stakeholders.
• Stay current on evolving video platforms, technology, data, and content and identify opportunities to apply them to client business.
• Lead, coach, and develop team members while effectively managing priorities and delegating work.
• Present recommendations, strategies, and results clearly to senior clients and internal stakeholders.
• Participate in forecasting, business planning, and other strategic initiatives.

Skills

Media buying

Investment strategy

Video activation

Digital video

CTV/OTT/OLV

Mobile video

Addressable

Client relationship management

People management

Communication

Tools

MediaOcean/Prisma

Spectra/MediaBank

DSPs

Ad servers

Verification platforms

Job description

Publicis Groupe in Chicago seeks a VP, Video Investment to lead strategy across Linear TV, FEP, VOD, OTT, CTV, Mobile, OLV and Addressable. You will drive investment decisions, ensure high-quality execution, and partner with cross-functional teams to deliver strong business outcomes.

You will mentor teams, stay ahead of platform evolution, and seek opportunities to leverage data and technology for client growth in a dynamic media landscape.