Video Investment Leader, Strategy & Activation

Publicis Groupe ANZ; Northern (KY); Hybrid; USD 121,000 - 174,000; Full time

Job summary

Publicis Groupe in the US seeks a VP, Video Investment to lead strategy and activation across Linear TV, CTV, OTT, OLV, and mobile. You will guide investment decisions, ensure high-quality execution, and drive strong business outcomes for assigned client accounts.

You will oversee a cross-functional team, partner with Strategy, Planning, Analytics, and other groups, stay ahead of evolving video platforms, and identify opportunities to apply new data, tech, and content to client wins while

Qualifications

• 10+ years of media buying, investment, or activation experience, with significant video experience.
• 3+ years of digital video experience, including CTV, OLV, OTT, Mobile, and/or Addressable.
• Experience across National and Local Video.
• Experience in the Retail and/or CPG space.
• 3+ years managing client and external partner relationships.
• 2+ years of people management experience.
• Strong knowledge of media investment and digital buying tools, including Mediaocean/Prisma, Spectra/MediaBank, DSPs, ad servers, and verification platforms.
• Strong communication, presentation, analytical, and organizational skills.
• Ability to manage multiple priorities and operate effectively in a matrixed environment.

Responsibilities

• Lead video investment and activation across multiple client accounts, from proposal development through campaign execution, optimization, and post-buy analysis.
• Own the quality, accuracy, and timeliness of client deliverables and investment recommendations.
• Partner with Strategy, Planning, Analytics, and other agency teams to develop effective video investment solutions.
• Support new business efforts, including pitch strategy, proposals, and video investment plans.
• Identify opportunities to improve processes, tools, data integrity, and ways of working across the Video Investment team.
• Maintain strong relationships with clients, media partners, vendors, and internal stakeholders.
• Stay current on evolving video platforms, technology, data, and content and identify opportunities to apply them to client business.
• Lead, coach, and develop team members while effectively managing priorities and delegating work.
• Present recommendations, strategies, and results clearly to senior clients and internal stakeholders.
• Participate in forecasting, business planning, and other strategic initiatives.

Skills

Video investment strategy

Client relationship management

People management

Cross-functional collaboration

Data-driven decision making

Strong communication

Tools

Mediaocean/Prisma

Spectra/MediaBank

DSPs

Ad servers

Verification platforms

Job description

Publicis Groupe in the US seeks a VP, Video Investment to lead strategy and activation across Linear TV, CTV, OTT, OLV, and mobile. You will guide investment decisions, ensure high-quality execution, and drive strong business outcomes for assigned client accounts.

You will oversee a cross-functional team, partner with Strategy, Planning, Analytics, and other groups, stay ahead of evolving video platforms, and identify opportunities to apply new data, tech, and content to client wins while