US Field Marketing Lead — ABM & Enterprise Accounts

Zoom; San Jose (CA); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a seasoned Account-Based Marketing (ABM) professional to lead tiered field marketing programs across strategic US accounts within the Global Field & Strategic Events team. This role partners with Sales, Sales Development and Revenue Operations to drive pipeline generation in the USA.

You will build regional field calendars, manage budgets, and report performance to senior leadership. The position supports a structured hybrid working model with travel within the USA as required.

Qualifications

• 5+ years of field marketing, ABM, or integrated marketing in B2B SaaS or enterprise tech.
• Execute tiered ABM programs: 1:1, 1:Few, 1:Many across US accounts.
• Demonstrate pipeline efficiency and business impact metrics.
• Manage regional marketing budgets and report to senior leadership.
• Collaborate with Sales, Sales Development, and Demand Gen to align field programs with revenue goals.
• Present performance data and strategic recommendations to senior stakeholders.
• Experience in SaaS, B2B tech, HR tech, or employee experience categories.
• Travel regionally within the USA for field programs and engagement.

Responsibilities

• Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments
• Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage
• Owning pipeline generation and acceleration for the USA region, reporting performance against demand channel standards
• Managing regional field and events budget, optimizing for pipeline efficiency and return on investment
• Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers

Skills

Field marketing

ABM strategy

Pipeline management

Budget management

Job description

Zoom is seeking a seasoned Account-Based Marketing (ABM) professional to lead tiered field marketing programs across strategic US accounts within the Global Field & Strategic Events team. This role partners with Sales, Sales Development and Revenue Operations to drive pipeline generation in the USA.

You will build regional field calendars, manage budgets, and report performance to senior leadership. The position supports a structured hybrid working model with travel within the USA as required.