US Field Marketing Lead: ABM, Exec Engagement & Growth

EPAM Systems, Inc.; Chicago (IL); On-site; USD 100,000 - 140,000; Full time

Job summary

EPAM Systems, Inc. is seeking a senior field marketing partner for North America to drive high-impact programs across a defined U.S. territory.

You will collaborate with regional leadership and sales to turn business priorities into targeted ABM campaigns and executive engagements, accelerating pipeline and strengthening client relationships. You will lead account-based marketing, design GTM plans, and support strategic deals with strong event and hospitality programs.

Qualifications

• Five years of field marketing, demand generation, ABM or integrated B2B marketing within technology services or related industries.
• Strategic marketing partner to sales to translate commercial priorities into actionable marketing plans.
• Background in supporting a geographic sales territory or portfolio of enterprise accounts.
• Understanding of account-based marketing and experience developing account-specific programs in partnership with sales.
• Experience creating executive events, hospitality programs and other high-touch field marketing experiences.
• Proficiency with ABM platforms and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools.
• Capability to translate technical and industry concepts into clear marketing narratives for executive audiences.
• Project management and prioritization skills to balance strategic account programs, events and changing business needs.
• Bachelor's degree in marketing, communications or related field.

Responsibilities

• Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities.
• Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients.
• Lead field marketing support across the business in your territory.
• Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives.
• Design and execute account-based marketing programs — including targeted campaigns, personalized content and executive engagement.
• Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities.
• Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact.
• Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering.
• Measure marketing performance based on business impact — including account engagement, pipeline creation, opportunity progression and ROI.
• Capture and amplify client success stories in partnership with account teams and the broader marketing organization.

Skills

Field marketing

ABM

Demand generation

Executive engagement

Campaign analytics

Account-based marketing

CRM

Marketing automation

Project management

Sales partnership

Education

Bachelor's degree in marketing, communications or related field

Tools

Demandbase

6sense

CRM systems

Marketing automation platforms

Job description

EPAM Systems, Inc. is seeking a senior field marketing partner for North America to drive high-impact programs across a defined U.S. territory.

You will collaborate with regional leadership and sales to turn business priorities into targeted ABM campaigns and executive engagements, accelerating pipeline and strengthening client relationships. You will lead account-based marketing, design GTM plans, and support strategic deals with strong event and hospitality programs.