US East Field Marketing Manager — ABM & Enterprise Growth

Zoom; Austin (TX); Hybrid; USD 77.000 - 186.000; Vollzeit

Zusammenfassung

Zoom, via Workvivo, is seeking a seasoned Field Marketing/ABM leader to drive multi-tier programs for US accounts. You will partner with Sales, Sales Development, and Demand Generation to accelerate pipeline, manage regional budgets, and deliver measurable impact across enterprise segments.

Ideal candidates bring 5+ years in B2B SaaS marketing, strong data-driven storytelling, and willingness to travel regionally within the USA to engage key accounts and campaigns.

Qualifikationen

• Bring 5+ years of experience in field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology
• Execute tiered account-based marketing programs including one-to-one strategic account programs, one-to-few cluster programs, and one-to-many scaled programs
• Demonstrate pipeline efficiency and contribution, reporting on pipeline per dollar and business impact metrics
• Manage regional marketing budgets and report pipeline performance to senior leadership
• Collaborate across Sales, Sales Development, and Demand Generation teams to align field programs with revenue goals
• Present performance data and strategic recommendations to senior stakeholders
• Have experience in SaaS, B2B technology, HR tech, employee experience, or adjacent categories
• Travel regionally within the USA as required for field programs and account engagement

Aufgaben

• Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments
• Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage
• Owning pipeline generation and acceleration for the USA region, reporting performance against demand channel standards
• Managing regional field and events budget, optimizing for pipeline efficiency and return on investment
• Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers

Kenntnisse

5+ years in field marketing/ABM/integr

ABM programs

pipeline efficiency metrics

regional marketing budgets

cross-functional collaboration

present performance data

SaaS/B2B tech experience

US travel

Jobbeschreibung

Zoom, via Workvivo, is seeking a seasoned Field Marketing/ABM leader to drive multi-tier programs for US accounts. You will partner with Sales, Sales Development, and Demand Generation to accelerate pipeline, manage regional budgets, and deliver measurable impact across enterprise segments.

Ideal candidates bring 5+ years in B2B SaaS marketing, strong data-driven storytelling, and willingness to travel regionally within the USA to engage key accounts and campaigns.