Field Marketing Manager, Americas — ABM & Events

Qualys; Raleigh (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Qualys is seeking a skilled Field Marketing Manager to join our Americas team. You will design and execute regional marketing plans to build pipeline and drive revenue in the US Eastern region, collaborating closely with sales, product marketing, and campaigns.

You will lead ABM initiatives, manage campaigns, events, partner programs, and virtual events, while tracking ROI in Salesforce. A fast-paced, collaborative environment awaits with travel expected.

Qualifications

• Minimum 3-4 years of experience with a bachelor's degree in marketing or communications.
• Experience in B2B software, cybersecurity marketing, and working with partners are highly preferred.
• Good understanding of Microsoft Office, Salesforce, ABM and marketing automation tools.
• A team player with a willingness to learn and take ownership of tasks.
• Strong attention to detail and great communication skills.
• Experience with digital marketing is a plus.
• Ability to manage multiple projects/campaigns concurrently.
• Experience in marketing reporting, dashboards, and KPIs.

Responsibilities

• Collaborate with regional sales and channel sales leaders to develop marketing plans and campaigns tailored to their markets and accounts.
• Create and execute targeted marketing programs including field and partner programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
• Drive strategic ABM initiatives; determine ABM strategy priorities for regional sales teams; develop campaigns, manage rollout, review, and insights for impact.
• Proactively engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs.
• Build program assets, landing pages, registration forms, target lists, pre- and post-event communications for successful program execution.
• Ensure campaigns and events are posted in external calendars and all documentation, POs, and event costs are updated in Salesforce; coordinate with legal and procurement on contracts.

Skills

Collaboration

Campaign management

ABM

Marketing automation

Sales alignment

Event planning

Digital marketing

Data presentation

Travel willingness

Education

Bachelor's degree in Marketing or Communications

Tools

Microsoft Office

Salesforce

Marketing automation tools

ABM tools

Job description

Qualys is seeking a skilled Field Marketing Manager to join our Americas team. You will design and execute regional marketing plans to build pipeline and drive revenue in the US Eastern region, collaborating closely with sales, product marketing, and campaigns.

You will lead ABM initiatives, manage campaigns, events, partner programs, and virtual events, while tracking ROI in Salesforce. A fast-paced, collaborative environment awaits with travel expected.