Enterprise ABM Field Marketing Manager

fal; San Francisco (CA); Remote; USD 200,000 - 250,000; Full time

Benefits offered by this job

Visa sponsorship

Health insurance

Team events

Job summary

fal is seeking a Field Marketing Manager to design and scale programs that deepen engagement with enterprise accounts and drive pipeline. You will partner with Enterprise Sales to translate priorities into ABM events, executive roundtables, customer gatherings, and partner activations across the calendar.

This hands-on role requires strong program management, a collaborative mindset, and the ability to travel regularly across the US.

Qualifications

• 5+ years in B2B field marketing, ABM, or integrated marketing in enterprise tech.
• Experience building field marketing programs with Enterprise Sales teams.
• Strong understanding of ABM and marketing's role in enterprise buying journeys.
• Track record of executing events tied to engagement, pipeline, or revenue.
• Experience managing budgets, vendors, and multiple programs.

Responsibilities

• Partner with Enterprise Sales to build field marketing plans aligned to accounts, territories, pipeline, and revenue goals.
• Own ABM events and experiences for priority accounts with Sales and Growth Marketing.
• Manage a portfolio of field programs including executive roundtables, dinners, and customer gatherings.
• Evaluate third-party conferences and sponsorship opportunities based on audience quality and objectives.
• Build activation strategies around priority industry events with executive programming and meetings.
• Collaborate with Sales on targeting, invitations, and post-event follow-up.
• Partner with Partnerships on co-marketing programs and joint events.
• Create repeatable, lightweight programs to activate key markets without bespoke events.
• Manage end-to-end event execution including budgets, agencies, and onsite delivery.
• Collaborate across Product Marketing, Creative, Partnerships, and Marketing Ops.

Skills

ABM strategy

Field marketing

Demand generation

Enterprise tech

Sales alignment

Budget mgmt

Project management

Cross-functional

Travel readiness

Named accounts

Tools

Salesforce

Job description

fal is seeking a Field Marketing Manager to design and scale programs that deepen engagement with enterprise accounts and drive pipeline. You will partner with Enterprise Sales to translate priorities into ABM events, executive roundtables, customer gatherings, and partner activations across the calendar.

This hands-on role requires strong program management, a collaborative mindset, and the ability to travel regularly across the US.