Strategic Field Marketing Lead, ABM & Pipeline

Dayforce; Northern (KY); Hybrid; USD 85,000 - 120,000; Full time

Job summary

Dayforce is seeking a Field Marketing Manager to own the field marketing strategy for the new business segment in the United States. You will align with Sales priorities, develop programs that create pipeline, accelerate opportunities, and support customer growth.

This role partners with Sales and Marketing across channels, leveraging ABM, multi-channel programs, and data-driven decision making. Travel up to 20% is required to engage key accounts and regional teams.

Qualifications

• 8+ years of B2B marketing experience with Field Marketing, ABM, or Demand Gen.
• Experience partnering with B2B Sales and understanding of pipeline management.
• Demonstrated ability to translate strategy into programs with measurable outcomes.
• Strong analytical skills to interpret account, engagement and pipeline data.
• Experience with Salesforce, Power BI, and marketing automation tools.

Responsibilities

• Own the field marketing strategy and plan aligned to sales priorities and pipeline needs.
• Partner with sales leadership to identify pipeline gaps and opportunities and recommend marketing impact.
• Use account, engagement, intent and pipeline data to create new pipeline and accelerate opportunities.
• Develop and execute integrated field and account-based programs across in-person, digital, and other channels.
• Build account-based strategies for priority accounts and determine investment levels.
• Manage end-to-end programs from strategy through activation, measurement and optimization.
• Collaborate with Sales, BDR and Marketing teams to drive activation and follow-up.

Skills

Field Marketing

ABM

Demand Gen

Sales alignment

Data analytics

Marketing automation

Multi-channel

Budget management

Tools

Salesforce

Power BI

Marketing automation

Job description

Dayforce is seeking a Field Marketing Manager to own the field marketing strategy for the new business segment in the United States. You will align with Sales priorities, develop programs that create pipeline, accelerate opportunities, and support customer growth.

This role partners with Sales and Marketing across channels, leveraging ABM, multi-channel programs, and data-driven decision making. Travel up to 20% is required to engage key accounts and regional teams.