Traveler Insights & Strategy Lead

Expedia Group; Seattle (WA); On-site; USD 111,000 - 155,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Wellness reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group in Seattle is seeking a Consumer Insights Manager to lead end-to-end research across brands and loyalty programs. You will translate complex questions into actionable insights, partnering with marketing, product, and analytics teams to shape strategy.

You will manage quantitative and qualitative studies, influence senior stakeholders with clear storytelling, and drive decision-making that enhances traveler experiences and business outcomes.

Qualifications

• 6+ years of experience in consumer, market, or marketing research and insights.
• Proven track record of delivering insights to inform brand and marketing strategy.
• Experience leading research efforts for loyalty programs or membership.
• Demonstrated ability to independently translate business questions into research objectives and lead research projects end-to-end.
• Deep experience with quantitative research methodologies including survey design, data analysis, and storytelling.
• Strong experience with various qualitative research methodologies, and leading these initiatives end-to-end.
• Comfortable turning data into clear narratives and visuals that drive action.
• Proven stakeholder management and influencing skills at senior levels.
• Ability to collaborate across functions to translate insights into concrete strategies.

Responsibilities

• Lead end-to-end primary research (quantitative and qualitative), from framing the problem to activation of insights.
• Support a wide range of ad hoc qual and quant research needs across brands and business lines.
• Serve as a Center of Excellence for traveler insights, evolving best practices and playbooks for measurement and action.
• Independently manage vendor and partner relationships.
• Partner with cross-functional teams to ensure insights are integrated into strategy, planning, and in-market optimization.
• Synthesize complex data into compelling narratives for diverse audiences, including senior stakeholders.
• Communicate findings clearly to influence decisions on marketing and broader business strategies.

Skills

Consumer research

Quantitative methods

Qualitative methods

Stakeholder management

Cross-functional collaboration

Project management

Data storytelling

Job description

Expedia Group in Seattle is seeking a Consumer Insights Manager to lead end-to-end research across brands and loyalty programs. You will translate complex questions into actionable insights, partnering with marketing, product, and analytics teams to shape strategy.

You will manage quantitative and qualitative studies, influence senior stakeholders with clear storytelling, and drive decision-making that enhances traveler experiences and business outcomes.