Senior Advertising Strategy & Insights Lead

Expedia, Inc.; Chicago (IL); On-site; USD 77,000 - 107,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Senior Advertising Planning & Insights Analyst to translate data into actionable insights and strategic campaigns for travel advertisers. You will work with Sales, CS, Analytics, and Product teams to optimize campaigns and partnerships, turning data into storytelling that drives decisions and revenue.

The role emphasizes cross-functional collaboration, rigorous analysis, and the ability to thrive in a fast-paced travel tech environment.

Qualifications

• Experience in a data-driven, analytical culture that informs decisions and strategy.
• Experience in ecommerce, tech, digital marketing or business consulting.
• Experience in travel industry, digital marketing, ecommerce roles, or OTAs.

Responsibilities

• Create media strategies by analyzing audiences and recommending media mixes.
• Allocate advertising budgets across campaigns and partners.
• Collaborate with Sales and Customer Success Management to support strategic accounts.
• Build relationships with Sales teams and influence best practices in day-to-day collaboration.
• Communicate using data and macroeconomic trends to shape campaign strategy.
• Contribute to growth of advertising partnerships and revenue targets.
• Lead cross-functional initiatives with stakeholders and manage expectations.

Skills

Data analysis

Analytics

Stakeholder management

Project management

Cross-functional collaboration

Client communication

Job description

Expedia Group is seeking a Senior Advertising Planning & Insights Analyst to translate data into actionable insights and strategic campaigns for travel advertisers. You will work with Sales, CS, Analytics, and Product teams to optimize campaigns and partnerships, turning data into storytelling that drives decisions and revenue.

The role emphasizes cross-functional collaboration, rigorous analysis, and the ability to thrive in a fast-paced travel tech environment.