Senior Advertising Planning & Insights Leader

Expedia Group; Chicago (IL); Hybrid; USD 77,000 - 107,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision coverage

Paid time off

Employee Assistance Program

Wellness & travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group seeks a Senior Advertising Planning & Insights Manager to translate data into actionable campaign strategies for our advertising business. You will lead cross-functional efforts, partnering with Sales, CS, Analytics, Yield, Operations, Strategy, and Product to optimize media plans and drive revenue growth.

You’ll shape campaigns through audiences analysis, budget allocation, and storytelling that informs partner strategies across global travel brands.

Qualifications

• Experience in data-driven, analytical culture shaping decisions and strategy.
• Experience in ecommerce/tech/digital marketing or business consulting environments.
• Experience in travel industry digital marketing or OTAs.
• Experience in media planning across channels.
• Experience supporting large or strategic accounts with Sales/CS teams.
• Strong client-facing communication delivering high-touch partner experiences.
• Ability to manage multiple stakeholders and prioritize effectively.
• Ability to turn data into actionable insights and compelling storytelling.
• Strong cross-functional collaboration across analytics, yield, operations, strategy, and product.

Responsibilities

• Become part of PI team recognized as proficient in reporting, analytics, insights, and media planning.
• Create media strategies by analyzing audiences and allocating budgets.
• Partner with Sales and CS teams to support large accounts and ensure a seamless partner experience.
• Build relationships with Sales and influence day-to-day collaboration with sellers.
• Communicate using data to shape campaign strategy and partnerships.
• Contribute to revenue growth by growing existing and new advertising partnerships.
• Lead complex initiatives across internal and external stakeholders with strong PM skills.
• Work cross-functionally to improve systems, tools, and processes across Planning & Insights and Sales.

Skills

Data analysis

Marketing analytics

Media planning

Stakeholder management

Client-facing communication

Project management

Travel industry knowledge

Job description

Expedia Group seeks a Senior Advertising Planning & Insights Manager to translate data into actionable campaign strategies for our advertising business. You will lead cross-functional efforts, partnering with Sales, CS, Analytics, Yield, Operations, Strategy, and Product to optimize media plans and drive revenue growth.

You’ll shape campaigns through audiences analysis, budget allocation, and storytelling that informs partner strategies across global travel brands.