Senior Traveler Insights Lead

Expedia, Inc.; Seattle (WA); On-site; USD 111,000 - 155,000; Full time

Job summary

Expedia Group is seeking a Consumer Insights Manager to lead end-to-end research that informs brand and marketing strategy. You will synthesize quantitative and qualitative findings, craft compelling narratives, and influence senior stakeholders across marketing, product, and loyalty programs.

You will partner with Integrated Marketing, UXR, Analytics, and other teams to embed traveler insights into strategic plans, campaigns, and in-market optimization.

Qualifications

• 6+ years of experience in consumer, market, or marketing research and insights.
• Proven track record of delivering insights to inform brand and marketing strategy.
• Ability to independently translate business questions into research objectives and lead projects end-to-end.

Responsibilities

• Lead end-to-end primary research (quantitative and qualitative), from framing the problem to analysis, storytelling, and activation of insights.
• Support ad hoc qual and quant research needs across brands and business lines.
• Serve as a Center of Excellence for insights, defining best practices and playbooks for measurement and action.
• Independently manage vendor and partner relationships.
• Partner with cross-functional teams to integrate insights into strategy, planning, and in-market optimization.
• Synthesize complex data into clear narratives for senior stakeholders.
• Communicate findings and recommendations to influence marketing, creative, and business decisions.

Skills

Consumer research

Quantitative analysis

Qualitative research

Storytelling

Stakeholder management

Project management

Vendor management

Job description

Expedia Group is seeking a Consumer Insights Manager to lead end-to-end research that informs brand and marketing strategy. You will synthesize quantitative and qualitative findings, craft compelling narratives, and influence senior stakeholders across marketing, product, and loyalty programs.

You will partner with Integrated Marketing, UXR, Analytics, and other teams to embed traveler insights into strategic plans, campaigns, and in-market optimization.