Senior Advertising Insights & Strategy Lead

Expedia Group; New York (NY); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Health benefits

Travel discounts

IATAN membership

Wellness program

Job summary

Expedia Group is seeking a Senior Advertising Planning & Insights Analyst to join the Planning & Insights team within the Advertising organization. You will translate data into actionable insights and digital campaign strategies for travel advertisers, influencing campaign strategy and partner relationships.

You will collaborate across Sales, CS, Analytics, and Product to optimize campaigns, budgets, and outcomes while advancing cross-functional initiatives in a fast-paced environment.

Qualifications

• Experience in a data-driven, highly analytical culture where insights inspire decisions, ideas and strategy.
• Experience in ecommerce, tech, digital marketing or business consultancy environments.
• Experience in the travel industry, particularly in digital marketing and ecommerce roles, or at OTAs.
• Experience in media planning across different channels.
• Experience supporting large or strategic accounts with Sales and/or Customer Success teams.
• Strong client-facing communication skills, delivering a polished, high-touch partner experience.
• Demonstrated ability to manage multiple stakeholders and drive alignment across teams.
• Strong project management skills coordinating complex workstreams and delivering key initiatives.
• A passion for turning data into actionable insights and storytelling for decisions and strategy.
• A problem-solving mindset with cross-functional collaboration to improve efficiency, effectiveness, and revenue.

Responsibilities

• Become part of the Planning & Insights team recognized for expertise in reporting, analytics, data insights and media planning.
• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets.
• Partner with Sales and Customer Success Management to support large or strategic partner accounts.
• Build relationships with Sales teams and influence best practices across campaigns.
• Communicate in partner-facing situations using data to shape campaign strategy and partnerships.
• Contribute to growth of existing and new advertising partnerships and revenue targets.
• Lead and coordinate complex initiatives across internal and external stakeholders with strong PM skills.
• Work cross-functionally with Analytics, Yield, Operations, Strategy, and Product to improve tools and processes.

Skills

Data-driven culture

Analytical thinking

Client-facing communication

Cross-functional collaboration

Job description

Expedia Group is seeking a Senior Advertising Planning & Insights Analyst to join the Planning & Insights team within the Advertising organization. You will translate data into actionable insights and digital campaign strategies for travel advertisers, influencing campaign strategy and partner relationships.

You will collaborate across Sales, CS, Analytics, and Product to optimize campaigns, budgets, and outcomes while advancing cross-functional initiatives in a fast-paced environment.