Consumer Insights Manager

11105 Expedia, Inc.; United States; On-site; USD 111,000 - 155,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Employee Assistance Program

Wellness and travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Consumer Insights Manager to lead end-to-end research and translate traveler behavior into actionable business strategies across our brands. You will design studies, analyze data, and tell compelling stories to inform senior leadership decisions.

You will collaborate with marketing, product, analytics, and UX teams to ensure insights drive strategy, planning, and in-market optimization. This role requires strong stakeholder influence and global, matrixed collaboration.

Qualifications

• 6+ years in consumer, market, or marketing research and insights.
• Proven track record delivering insights shaping brand and marketing strategy.
• Experience leading loyalty program or membership research.
• Ability to translate business questions into research objectives and end-to-end projects.
• Strong quantitative and qualitative methodologies with storytelling.

Responsibilities

• Lead end‑to‑end primary research (quantitative and qualitative), from framing the problem and designing the approach through analysis, storytelling, and activation of insights.
• Support a wide range of ad-hoc qualitative and quantitative research needs across brands and business lines, flexing between brand, product, marketing, and broader business questions.
• Serve as a Center of Excellence for business and brand insights, helping define and evolve best practices, frameworks, and playbooks for how we measure, learn, and act on traveler insights.
• Independently manage vendor and partner relationships.
• Partner with cross‑functional teams to ensure insights are integrated into strategy, planning, creative development, and in‑market optimization.
• Synthesize complex data into compelling, actionable narratives tailored to diverse audiences, including senior‑level stakeholders.
• Communicate findings and recommendations clearly and persuasively, influencing decisions on marketing, communications, creative, and broader business strategies.

Skills

Consumer research

Marketing insights

Quantitative design

Qualitative research

Stakeholder management

Cross-functional collaboration

Storytelling with data

Project management

Job description

Consumer Insights Manager

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors - Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Role Overview

We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Are you passionate about understanding travelers and transforming research into clear, actionable insights that influence senior stakeholders? Join our Integrated Marketing & Creative team as a Consumer Insights Manager, where you’ll help build traveler‑centric brands and deliver business‑driving insights across Expedia Group.

Responsibilities

• Lead end‑to‑end primary research (quantitative and qualitative), from framing the problem and designing the approach through analysis, storytelling, and activation of insights
• Support a wide range of ad‑hoc qualitative and quantitative research needs across brands and business lines, flexing between brand, product, marketing, and broader business questions
• Serve as a Center of Excellence for business and brand insights, helping define and evolve best practices, frameworks, and playbooks for how we measure, learn, and act on traveler insights
• Independently manage vendor and partner relationships
• Partner with cross‑functional teams (Integrated Marketing, Loyalty, UXR, Analytics, Product, and others) to ensure insights are integrated into strategy, planning, creative development, and in‑market optimization
• Synthesize complex data into compelling, actionable narratives tailored to diverse audiences, including senior‑level stakeholders
• Communicate findings and recommendations clearly and persuasively, influencing decisions on marketing, communications, creative, and broader business strategies

Who you are

• 6+ years of experience in consumer, market, or marketing research and insights in either agency, client side, or a mix
• Strong proven track record of delivering insights to inform brand and marketing strategy
• Experience leading research efforts for loyalty programs or membership or some equivalent
• Demonstrated ability to independently translate business questions into research objectives and lead research projects end‑to‑end
• Deep experience with quantitative research methodologies including survey design, data analysis, application and interpretation of advanced analytic approaches, and storytelling
• Strong experience with various qualitative research methodologies, and leading these initiatives end‑to‑end
• Comfortable getting hands‑on with data and research outputs to build clear, engaging stories and visualizations that drive action
• Proven stakeholder management and strong influencing skills, ability to influence decision‑making among senior leaders
• Adept at navigating complex, global, matrixed organizations and building strong relationships across functions and geographies
• Ability to collaborate effectively with cross‑functional partners (marketing, creative, analytics, UXR, product) to translate insights into concrete strategies, plans, and actions
• Excellent project management skills, with the ability to juggle multiple work streams, prioritize effectively, and maintain strong attention to detail in a fast‑paced environment
• Strong attention to detail and critical thinking skills

Benefits and perks

• Medical, dental, and vision coverage
• Paid time off
• Employee Assistance Program
• Wellness and travel reimbursement
• Travel discounts
• International Airlines Travel Agent Network (IATAN) membership

The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

The total cash range for this position in Austin is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Equal Opportunity

Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.

This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization.

Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first‑party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact. Our email domain is @expediagroup.com.