Transportation Software BDR: Lead Gen & Appointments

McLeod Software; Birmingham (AL); On-site; USD 42,000 - 52,000; Full time

Job summary

McLeod Software is seeking a Business Development Representative in Birmingham, AL to drive outbound outreach in the transportation sector. You will qualify prospects, handle inbound inquiries, and schedule meetings with District or Regional Sales Managers.

A strong emphasis on lead generation and CRM diligence is essential for pipeline growth. The role requires a background in sales or lead generation within a production-focused environment, with 2+ years in transportation/logistics preferred.

Qualifications

• Bachelor's degree (B.A. or equivalent) from a four-year college or university or two years related experience, or an equivalent combination.
• Experience in a production-focused environment with frequent phone or in-person interactions.
• 2+ years in Lead Generation or a sales role, preferably in transportation or logistics.
• Ability to read and interpret trade publications, technical documents, and reports.
• Experience with CRM software is highly preferred.

Responsibilities

• Conduct outbound cold calls to transportation industry prospects to introduce McLeod Software solutions and generate qualified sales opportunities.
• Respond to inbound inquiries from prospective customers via phone, web requests, and marketing responses.
• Qualify prospects by assessing needs, timelines, and interest in McLeod Software Solutions.
• Schedule meetings between qualified prospects and the District or Regional Sales Manager (DSM/RSM).
• Maintain accurate prospect interactions and lead information in the CRM system.
• Develop and maintain a consistent pipeline of qualified leads through outreach.
• Follow up on new leads assigned by the Business Development Director or internal sources.
• Communicate prospect insights to sales leadership to support engagement strategies.
• Participate in regular team meetings to review pipeline activity and performance.
• Support other Business Development team members and contribute to overall productivity.
• Spend at least 50% of time on phone activities and outbound/inbound lead generation.
• Travel approximately 10% of the time.

Job description

McLeod Software is seeking a Business Development Representative in Birmingham, AL to drive outbound outreach in the transportation sector. You will qualify prospects, handle inbound inquiries, and schedule meetings with District or Regional Sales Managers.

A strong emphasis on lead generation and CRM diligence is essential for pipeline growth. The role requires a background in sales or lead generation within a production-focused environment, with 2+ years in transportation/logistics preferred.