Business Development Representative

McLeod Software; Birmingham (AL); On-site; USD 42,000 - 52,000; Full time

Job summary

McLeod Software is seeking a Business Development Representative in Birmingham, AL to drive outbound outreach in the transportation sector. You will qualify prospects, handle inbound inquiries, and schedule meetings with District or Regional Sales Managers.

A strong emphasis on lead generation and CRM diligence is essential for pipeline growth. The role requires a background in sales or lead generation within a production-focused environment, with 2+ years in transportation/logistics preferred.

Qualifications

• Bachelor's degree (B.A. or equivalent) from a four-year college or university or two years related experience, or an equivalent combination.
• Experience in a production-focused environment with frequent phone or in-person interactions.
• 2+ years in Lead Generation or a sales role, preferably in transportation or logistics.
• Ability to read and interpret trade publications, technical documents, and reports.
• Experience with CRM software is highly preferred.

Responsibilities

• Conduct outbound cold calls to transportation industry prospects to introduce McLeod Software solutions and generate qualified sales opportunities.
• Respond to inbound inquiries from prospective customers via phone, web requests, and marketing responses.
• Qualify prospects by assessing needs, timelines, and interest in McLeod Software Solutions.
• Schedule meetings between qualified prospects and the District or Regional Sales Manager (DSM/RSM).
• Maintain accurate prospect interactions and lead information in the CRM system.
• Develop and maintain a consistent pipeline of qualified leads through outreach.
• Follow up on new leads assigned by the Business Development Director or internal sources.
• Communicate prospect insights to sales leadership to support engagement strategies.
• Participate in regular team meetings to review pipeline activity and performance.
• Support other Business Development team members and contribute to overall productivity.
• Spend at least 50% of time on phone activities and outbound/inbound lead generation.
• Travel approximately 10% of the time.

Job description

The Business Development Representative’s primary objective is to cold call into transportation industry contacts to discuss their interest in reviewing McLeod Software, and to schedule an appointment between the prospect and the relevant DSM/RSM. The BDR will also contacts prospects within the transportation industry who have initiated general inquiries or responded to an active marketing campaign. The BDR will discuss the prospect’s needs, timeline, and other items relevant to their selection of a software solution, qualifying their interest. The BDR will be diligent, self-driven, and ready to accept a rewarding but often challenging role.

Essential Duties and Responsibilities include the following, other duties may be assigned:

• Conduct outbound cold calls to transportation industry prospects to introduce McLeod Software solutions and generate qualified sales opportunities.
• Respond to inbound inquiries from prospective customers, including phone calls, web requests, and marketing campaign responses.
• Qualify prospective customers by assessing business needs, timeline, and interest in McLeod Software Solutions.
• Schedule meetings between qualified prospects and the appropriate District or Regional Sales Manager (DSM/RSM)
• Maintain accurate documentation of prospect interactions, activities, and lead information within the CRM system.
• Generate and maintain a consistent pipeline of qualified leads through outbound calling and prospect outreach.
• Process and follow-up on new leads assigned by the Business Development Director or other internal sources.
• Communicate prospect insights and relevant information to sales leadership to support effective sales engagement.
• Participate in regular team meetings with sales leadership and supervisors to review pipeline activity and performance.
• Support other members of the Business Development team and contribute to overall team productivity and collaboration.
• Minimum 50% of the time spent on the phone completing inbound and/or outbound leads or gaining industry insights.
• Travel 10% of the time.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Bachelor's degree (B. A.) from four-year college or university; or two years related experience and/or training; or equivalent combination of education and experience.
• Demonstrated experience in a production focused environment that requires frequent phone and/or in person interactions with industry contacts, required.
• 2+ years of demonstrated success in a Lead Generation Sales role and/or the transportation or logistics industry experience, strongly preferred.
• Ability to read, analyze, and interpret trade publications, technical documentation, reports, and other documents.
• Ability to respond to common inquiries from customers, peers, or members of the business community.
• Ability to write communications and documentations grammatically correct for
• routine business correspondence.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to interpret an extensive variety of technical instructions with abstract and concrete variables.
• To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software.
• Experience with Customer Relationship Management (CRM) software, highly preferred.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must frequently lift and/or move up to 5 pounds and occasionally lift and/or move up to10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

While performing the duties of this job, the employee is frequently required to stand; walk; sit and talk or hear. The employee is occasionally required to reach with hands and arms.