Territory Lift Equipment Sales Strategist

Weisiger Group - USA; Birmingham (AL); On-site; USD 70,000 - 110,000; Full time

Job summary

LiftOne is a fourth-generation, family-led company specializing in material handling equipment and services. The Sales Engineer role focuses on consulting with customers to tailor equipment, financing, and service packages while expanding profitable revenue in the assigned territory.

Responsibilities include strategic planning, demonstrations, and ROI-focused proposals, with emphasis on teamwork across departments and ongoing CRM usage.

Qualifications

• Associate’s or Bachelor’s degree preferred; or substantial related technical experience.
• Documented success in industrial services or technical sales.
• Strong project management and problem-solving capability.
• Excellent verbal, written, listening, and presentation skills.
• Innovative mindset with a track record of creative solutions.
• Leadership ambition—this role is a feeder for future leaders.
• Valid driver’s license; driving is a core function.

Responsibilities

• Plan and execute territory and account strategies to win new customers and deepen existing relationships.
• Align equipment and service applications to customer requirements; ensure distribution and satisfaction.
• Serve as a trusted advisor who understands each customer’s business.
• Deliver demonstrations and presentations that answer why change, why now, and why you and CTE are the right solution.
• Recommend actions that reduce risk, cut cost, and drive profitable growth.
• Report market trends and competitive insights.
• Craft clear, accurate RFP responses and propose technical solutions.
• Analyze total cost of ownership; engineer improvements to equipment, processes, or services.
• Develop and calculate customer-specific financing options.
• Master customers’ business levers: inventory, asset management, ROI, and financial statements.
• Track every interaction in CRM and quoting tools from first call through close and follow-up.
• Contribute to additional projects and duties as needed.

Skills

Project management

Problem solving

Verbal communication

Written communication

Presentation skills

Innovative mindset

Leadership potential

Team collaboration

CRM experience

Valid driver's license

Education

Associate or Bachelor’s degree preferred

Substantial technical experience

Tools

Microsoft Office

Salesforce or CRM

Job description

LiftOne is a fourth-generation, family-led company specializing in material handling equipment and services. The Sales Engineer role focuses on consulting with customers to tailor equipment, financing, and service packages while expanding profitable revenue in the assigned territory.

Responsibilities include strategic planning, demonstrations, and ROI-focused proposals, with emphasis on teamwork across departments and ongoing CRM usage.