Territory IT Services Field Sales – MSP & Security

Cogent Analytics; Traverse (MI); Hybrid; USD 35,000 - 50,000; Full time

Benefits offered by this job

Health benefits

Dental & Vision

PTO / Vacation

Commissions

Hybrid field-based role

Job summary

Cogent Analytics is seeking a Business Development Representative to generate new business and expand the client base across managed IT, cybersecurity, VoIP, and co-managed IT services in a multi-county Traverse City region.

You’ll work with leadership to scope proposals, price services, and close managed service agreements, while collaborating with technical teams to ensure smooth onboarding and client satisfaction.

Qualifications

• Outside sales or account management experience is beneficial.
• Background in MSP environments or managed IT services is helpful.
• Experience with B2B recurring-revenue services.
• Ability to learn managed IT, cybersecurity, and VoIP concepts.
• Strong communication, negotiation and relationship-building skills.
• Strong organizational and time-management abilities.
• Comfortable in field-based or hybrid roles across a multi-county territory.

Responsibilities

• Build and maintain trusted client relationships to support long-term retention.
• Assess prospect IT environments, compliance needs, and service expectations.
• Identify opportunities to expand accounts with managed security, VoIP, and add-on services.
• Ensure new accounts are onboarded professionally and aligned with service standards.
• Prospect and develop new business opportunities aligned with managed IT, cybersecurity, VoIP, and co-managed IT offerings.
• Generate qualified conversations and meetings through outbound calling, networking events, and referrals.
• Prepare and present proposals using pricing tools to maintain margin targets.
• Close new managed service agreements to support revenue-growth objectives.
• Partner with technical staff to develop accurate quotes and scopes of work.
• Participate in discovery calls and site assessments to support estimating and proposal development.
• Coordinate with internal teams to ensure smooth onboarding and ongoing service delivery.
• Maintain communication with technical and service teams to support new-client satisfaction.
• Track activity and pipeline within the CRM, reporting qualified conversations, bids, and closed deals.
• Monitor performance against planned contact, qualification, and close-rate targets.
• Provide market intelligence on competitive landscape and alignment with target customer profiles.
• Offer feedback on pricing effectiveness, prospecting channels, and referral program performance.
• Refine sales processes, scripts, and onboarding materials as activity grows.
• Travel within the regional territory as required.

Skills

Outside sales

Account management

Relationship building

Negotiation

Communication

Time management

Hybrid work

Tools

CRM software

Pricing tools

Proposal tools

Job description

Cogent Analytics is seeking a Business Development Representative to generate new business and expand the client base across managed IT, cybersecurity, VoIP, and co-managed IT services in a multi-county Traverse City region.

You’ll work with leadership to scope proposals, price services, and close managed service agreements, while collaborating with technical teams to ensure smooth onboarding and client satisfaction.