Supervisor, Biddable Media, Programmatic

Jobtailor; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a seasoned programmatic advertising professional to lead and optimize multi-channel campaigns in the healthcare sector. You will drive strategy, manage bid management, and coordinate with client teams to deliver measurable results.

You will mentor junior staff, standardize reporting, and help define the innovation roadmap. The ideal candidate has 4+ years of agency experience, fluency with major DSPs, and a passion for health and wellness.

Qualifications

• 4+ years agency experience in programmatic bid management, campaign development, and optimization.
• Bachelor's degree in marketing, advertising, business, or equivalent.
• Advanced Excel and Office Suite proficiency.
• Healthcare/pharma or regulated industry experience preferred.
• Experience with major DSPs and cross-channel campaigns.

Responsibilities

• Drive health and wellness client goals through programmatic planning and execution.
• Collaborate with biddable leadership, client teams, and campaign managers.
• Support client managers with landscape, competitor, and trend analyses.
• Lead reporting and data analysis for priority clients.
• Refine agency best practices across the client portfolio.
• Coordinate implementation with approved vendors to test new capabilities.
• Lead strategic client communications and ad hoc delivery coordination.

Skills

Programmatic Advertising

Campaign Management

Data Analysis

Healthcare Industry Experience

Client Communication

Education

Bachelor's degree in marketing/advertising/business

Tools

The Trade Desk

Amazon DSP

Yahoo DSP

Tableau

PowerBI

Datorama

DeepIntent

Pulsepoint

Crossix

IQVIA

Job description

• Drive health and wellness client goals through annual programmatic channel, audience, and activation planning and execution
• Demonstrate deep understanding of programmatic strategies and investment dynamics
• Work closely with biddable leadership, client teams, and day-to-day campaign managers
• Support client managers with landscape, competitor, and trend analyses
• Review analyses and recommendations to ensure strategic rigor and measurable impact
• Refine agency best practices across the client portfolio
• Implement repeatable, sustainable processes with client leads and junior team members
• Help define the innovation roadmap and department campaign activation standards
• Coordinate implementation with approved vendors to test new capabilities, offerings, and tactics
• Lead strategic client communications and ad hoc delivery coordination
• Support client managers and junior teams in day-to-day communications
• Refine client communication standards across email, calls, reports, and strategic deliverables
• Lead reporting and data analysis operations for priority clients
• Review data pulls, formulas, and formatted figures for accuracy
• Develop narratives and insights connecting historic trends, current results, and future business needs

Requirements

• At least 4-6 years of hands-on experience building, optimizing, and/or reporting on paid ad campaigns
• Experience with The Trade Desk, Amazon DSP, and Yahoo DSP
• Experience running Display, OLV, CTV, Audio, DOOH, and other channel activations
• 3+ years of hands-on experience with pharma-specific ad campaigns (preferred)
• Experience with DeepIntent, Pulsepoint, Tableau, PowerBI, Datorama, Crossix, IQVIA, and DeepIntent Outcomes (preferred)
• Exposure to healthcare-specific channels such as EHR and eNL (preferred)
• Bachelor's degree or higher in marketing, advertising, business, or equivalent
• Minimum 4 years of agency experience in programmatic bid management, campaign development, management, and optimization using leading DSPs
• Advanced understanding of Excel and proficiency in Microsoft Office Suite
• Understanding of multi-channel marketing strategy and interconnected social, search, open web programmatic, display, and OOH strategies
• Strong analytical thinking and mathematical skills; ability to manage large, complex data sets
• Ability to manage multiple priorities effectively
• Ability to operate independently, in team settings, and through delegation
• Strong organizational and communication skills
• Adaptability and comfort working with shifting priorities and deadlines
• Healthcare, pharmaceutical, or regulated industry experience strongly preferred
• Passion for health, wellness, connectedness, and media

Core Competencies

Demonstrates expertise in programmatic advertising strategies, campaign management, and data analysis within the healthcare and pharmaceutical sectors. Proficient in optimizing multi-channel marketing efforts and leading client communications to drive measurable results.

Highest-signal resume keywords

• Programmatic Advertising
• Campaign Management
• Data Analysis
• Healthcare Industry Experience
• Client Communication

Hard Skills

• Paid Ad Campaign Optimization
• Data Reporting
• Analytical Thinking
• Excel Proficiency
• Multi-Channel Marketing Strategy

Soft Skills

• Strong Organizational Skills
• Effective Communication
• Adaptability
• Ability to Manage Multiple Priorities

Industry Keywords

• Healthcare
• Pharmaceutical
• Programmatic Bid Management
• EHR
• ENL

Tools & Technologies

• The Trade Desk
• Amazon DSP
• Yahoo DSP
• Tableau
• PowerBI
• Datorama
• DeepIntent
• Pulsepoint
• Crossix
• IQVIA