Director, Digital Activation

CMI Media, LLC; Philadelphia (Philadelphia County); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media, LLC is seeking a seasoned leader to drive biddable media strategy across multiple clients in a fast-growing healthcare-focused agency. You will collaborate with VP Digital Activation to set goals, optimize performance, and promote best practices across Google, TikTok, Meta, and other platforms.

You have 8+ years in biddable media, strong analytics, and track record of building teams and partnerships.

Qualifications

• 8+ years of experience managing biddable media campaigns.
• 5+ years of team leadership/people management.
• Bachelor's degree or equivalent in marketing or analytics.
• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.

Responsibilities

• Lead strategy and delivery of biddable media capabilities with VP Digital Activation.
• Set goals and KPIs with Business Insights for campaigns across biddable channels.
• Develop SOPs, identify staffing improvements, and drive best practices.
• Represent the company in public forums and industry events.
• Build strategic partnerships with Google, Meta, TikTok, The Trade Desk, and others.
• Partner to ensure client satisfaction across campaigns.
• Mentor biddable channel leads and drive execution excellence.
• Stay updated on new tech and data sources, promoting adoption.

Skills

Biddable media

SA360

Sprinklr

The Trade Desk

Analytics

Team leadership

Education

Bachelor's degree or equivalent in marketing/analytics

Tools

SA360

Sprinklr

The Trade Desk (TTD)

Job description

What You'll Do:

• Strategic Leadership:Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients.
• Performance & Optimization:Establish goals and KPIs in partnership with the Business Insights team for campaigns across all biddable channels.
• Best Practices & Innovation:Collaborate with Digital Activation leadership to ensure best practices and SOPs are created, implemented, updated, and executed. Identify opportunities for alternative staffing arrangements to streamline work processes.
• Thought Leadership:Play a significant role in thought leadership across both endemic and non-endemic opportunities, representing the organization in public forums and contributing to industry recognition.
• Partnership & Collaboration:Establish strong, strategic relationships with key partners in the biddable media space (Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.). Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies across teams.
• Client Success:Partner with Digital Activation leadership, internal stakeholders, and client leadership to ensure client satisfaction in all biddable media areas, establishing relationships with senior members at assigned clients.
• Advocacy & Adoption:Advocate for proprietary tools and data, increasing adoption amongst teams. Introduce additional CMI Media Group and WPP solutions to clients as needed.
• Team Development:Mentor assigned biddable channel leads, developing their strategic and business skills. Provide leadership and hold teams accountable for executional excellence.
• Continuous Learning:Continuously educate yourself on new technology, data sources, partners, and innovations, advocating for their use and adoption within the agency.

What You'll Bring:

• 8+ years of experience managing biddable media campaigns in management platforms like SA360, Sprinklr, TTD, or other inventory and optimization platforms.
• Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM, and more.
• Excellent digital media background and project management skills.
• Outstanding analytical and problem-solving abilities.
• Excellent written, verbal, and presentation skills.
• Proven experience leading and building departmental processes, partnerships, and tools.
• 5+ years of team management experience.
• 5+ years of managing partner relationships.
• Strong quantitative analysis skills.
• Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
• Demonstrable passion for learning new technologies.
• Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns.
• A passion for working in a fast-growing healthcare media agency.
• Expert in Digital Media best practices, strategy, and execution.
• Healthcare/Pharmaceutical background is a significant plus.
• Bachelor's degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields preferred.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.