Senior Programmatic Specialist (6411)

Moon Rabbit; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Moon Rabbit is seeking a Programmatic Specialist to lead hands-on trading, activation, and optimization for a portfolio of pharmaceutical and healthcare campaigns. You will shape programmatic strategy and establish best practices within a small, rapidly growing team in the United States.

You will partner with media strategy, analytics, and client teams to design, execute, and report on high-impact campaigns across Display, OLV, CTV, and Audio, ensuring alignment with client KPIs and performance

Qualifications

• Minimum 4 years of hands-on programmatic trading experience in an agency, brand, or trading desk.
• Proven experience planning, executing, optimizing, and managing programmatic campaigns for pharma/healthcare clients.
• Direct, hands-on PulsePoint DSP experience; healthcare DSPs are a plus.
• Experience deploying campaigns across Display, Video, CTV, and Audio.
• Strong understanding of OE, PMP, PG, and related programmatic buying models.
• Knowledge of SPO, SSP strategy, and supply partners is beneficial.
• Experience sourcing third-party data and premium supply partners for campaigns.
• Familiarity with ad tech ecosystems, campaign measurement, and tracking methodologies.
• Strong analytics to interpret performance and recommend optimizations.
• Bachelor’s degree in relevant field preferred.

Responsibilities

• Act as the primary hands-on trader for self-service programmatic activations, managing daily setup, management, and optimization.
• Lead programmatic strategy across your book of business, co-creating plans with the media strategy team.
• Deploy campaigns across Display, Online Video, CTV, Audio, and emerging formats.
• Document and improve programmatic best practices and SOPs for growth.
• Monitor delivery and performance; troubleshoot pacing, tech, and platform issues.
• Analyze performance data with Analytics to drive insights and maximize results.
• Collaborate with internal teams to explain programmatic capabilities in meetings.
• Attend client meetings and translate metrics into strategic updates.

Skills

Programmatic Trading

DSP Expertise

Omnichannel Activation

Data & Inventory Partners

Excel & BI Tools

Education

Bachelor's degree in Marketing/Advertising/Communications/Data Analytics

Tools

PulsePoint DSP

Excel PivotTables

XLOOKUP/VLOOKUP

Tableau/Looker

SQL

Job description

Are you comfortable being a small fish in a very big pond, or would you prefer being a big fish in a small pond with endless capabilities?

We want you to think outside of the box and not be afraid to try new things. We have a small but mighty team that is growing rapidly, and what you do with this opportunity is entirely up to you.

Overview

As a Programmatic Specialist at Moon Rabbit, you will be the agency's lead programmatic trader and a key driver of our self-service programmatic capabilities. You will own campaign activation, optimization, and performance while helping shape our programmatic strategy, best practices, and operational standards. Working closely with media strategy, analytics, and client teams, you'll design, execute, optimize, and report on high-impact campaigns for a portfolio of pharmaceutical and healthcare clients.

Responsibilities

• Act as the primary hands-on-keyboard trader for all self-service programmatic activations, owning the daily setup, management, and optimization of campaigns.
• Lead overall programmatic strategy across your assigned book of business, collaborating closely with the media strategy team to co-create plans, manage vendor relations, and align tactics with client KPIs.
• Deploy and manage programmatic campaigns across multiple channels, including Display, Online Video (OLV), Connected TV (CTV), Audio, and emerging formats.
• Establish, document, and continuously improve programmatic best practices, workflows, and standard operating procedures to support agency growth and operational excellence.
• Proactively monitor campaign delivery and performance, independently identifying, troubleshooting, and resolving pacing, technical, and platform-related issues.
• Analyze performance data in collaboration with the Analytics team to generate actionable insights and maximize results.
• Work hand-in-hand with internal teams as a subject matter expert, comfortably speaking to programmatic capabilities and tech solutions in internal meetings.
• Attend and confidently contribute to client-facing meetings, translating complex programmatic concepts and performance metrics into clear, strategic updates.

Qualifications

• Programmatic Trading Experience: Minimum of 4 years of hands‑on programmatic trading experience within an agency, brand, or trading desk environment.
• Pharmaceutical Experience: Proven experience planning, executing, optimizing, and managing programmatic campaigns for pharmaceutical and healthcare clients.
• DSP Expertise: Direct, hands‑on experience working within the PulsePoint DSP is required. Experience with additional healthcare‑specific DSPs, as well as general‑market DSPs, is considered a strong plus.
• Omnichannel Programmatic Activation: Demonstrated experience deploying and managing campaigns across Display, Online Video (OLV), Connected TV (CTV), Audio, and emerging programmatic channels.
• Programmatic Buying Knowledge: Strong understanding of Open Exchange (OE), Private Marketplaces (PMP), Preferred Deals, and Programmatic Guaranteed (PG), including when and how to leverage each approach to achieve campaign objectives.
• Supply Strategy: Understanding of Supply Path Optimization (SPO), custom marketplaces, SSP strategy, and their impact on campaign efficiency and performance is a plus.
• Data & Inventory Partners: Experience sourcing, evaluating, and leveraging third‑party data providers and premium supply partners to support campaign strategy and execution.
• Ad Tech & Measurement: Intermediate knowledge of the digital advertising ecosystem, including ad technology platforms, campaign measurement solutions, and tracking methodologies.
• Analytics & Reporting: Strong analytical skills with the ability to interpret campaign performance, identify optimization opportunities, and translate data into actionable recommendations.
• Technical Skills: Advanced Microsoft Excel proficiency, including PivotTables and XLOOKUP/VLOOKUP, is required. Experience with business intelligence tools (e.g., Tableau, Looker) and data environments (e.g., SQL, clean rooms) is a plus.
• Cross-Functional Collaboration: Ability to effectively partner with media strategy, analytics, account, and client teams to develop integrated programmatic solutions and drive successful campaign outcomes.
• Communication & Client Leadership: Exceptional written, verbal, and presentation skills, with the ability to confidently communicate programmatic capabilities, campaign performance, and strategic recommendations to both clients and internal stakeholders.
• Self-Management: Comfortable working independently in a fast‑paced environment, proactively solving problems and managing multiple priorities with minimal oversight.
• Leadership Experience: Previous experience managing or mentoring team members is a plus.
• Education: Bachelor’s degree in Marketing, Advertising, Communications, Data Analytics, or a related field preferred.