Retail Media Ad Operations Manager

Jobtailor; Chicago (IL); On-site; USD 100,000 - 150,000; Full time

Job summary

Jobtailor is seeking a Senior Retail Media Lead to develop and execute strategies for driving sales and visibility. You will foster strong relationships with agencies, clients, and partners while collaborating with brand, product, and marketing teams to align advertising with business goals.

You will manage sponsored search, Amazon DSP, and programmatic campaigns, lead client meetings, present quarterly reviews, and provide data‑driven optimization and reporting to executives and clients.

Qualifications

• 5–8 years of experience managing retail media sponsored search, Amazon DSP, and programmatic ad solutions.
• 2+ years of experience leading a team, ideally with 3–5 direct reports.
• Understanding of SEM to pair with Programmatic.
• Strong player/coach who can support specialists.
• Proficiency in performance marketing and online customer acquisition.
• Ad tech expertise for retail media (AMC, Amazon DSP, Skai, Helium 10, Pacvue, Analytic Index, Intentwise).
• Excellent communication and cross-functional collaboration skills.
• Advanced Excel skills (formulas, pivot tables).
• Ability to manage multiple priorities and deadlines.
• Comfort presenting recommendations to clients.

Responsibilities

• Develop and execute retail media strategies aligned with business goals.
• Build and maintain relationships with media agencies, client teams, retailer partners, and ad tech partners.
• Collaborate with cross‑functional teams to align advertising strategies with business objectives.
• Create proposals and presentations around client goals and solutions.
• Lead client meetings to understand needs and present reviews for top clients.
• Support sponsored search, Amazon DSP, and programmatic campaigns with optimization.
• Review campaign billing for accuracy and monitor performance metrics.
• Perform keyword research and competitive analysis to uncover opportunities.
• Provide reporting and insights, defend DSP strategy and optimization decisions.
• Conduct A/B testing and experiment with approaches to identify successful strategies.
• Identify upsell opportunities and drive efficiency through process improvements.
• Monitor industry trends and competitors to maintain a competitive edge.

Skills

Retail media strategy

Amazon DSP management

Team leadership

Programmatic advertising

Keyword research

Budget management

Campaign performance analysis

Client relationship management

A/B testing

Data analysis

Tools

Amazon Marketing Cloud

Skai

Helium 10

Pacvue

Analytic Index

Intentwise

Job description

• Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
• Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.
• Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.
• Create proposals and presentations to represent solutions designed around client goals.
• Lead client meetings to understand client needs.
• Prepare and present quarterly and annual business reviews for top-tier clients.
• Support the management of sponsored search, Amazon DSP, and programmatic ad campaigns for top tier clients, including keyword research, campaign setup, DSP order builds, audience strategy, targeting, bidding, budget management, pacing, and performance analysis.
• Review campaign billing for accuracy.
• Aid in keyword research and competitive analysis to uncover new marketing opportunities.
• Identifies opportunities to streamline processes and create supporting documentation.
• Support campaign monitoring and performance, leveraging data insights to optimize targeting, audiences, keywords, bids, ad placements, and DSP bid strategies.
• Support post-campaign analysis, providing recommendations to promote repeat business.
• Provide reporting and insights updates on client performance to stakeholders, leadership, and clients; confidently speak to, defend, and rationalize DSP strategy, investment decisions, and optimization recommendations.
• Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.
• Identify opportunities for upselling, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.
• Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage.

Requirements

• .5-8 years of experience managing retail media sponsored search, Amazon DSP, and programmatic ad solutions (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives for large, complex accounts.
• 2+ years of experience leading and coaching a team, ideally with 3-5 direct reports.
• Understanding of SEM to pair with Programmatic
• A strong player / coach team member, with the ability to roll up their sleeves to help specialists.
• Proficiency in performance marketing, conversion optimization, and online customer acquisition.
• Expertise in ad technology that supports retail media solutions, such as Amazon DSP, Amazon Marketing Cloud, Skai, Helium 10, Pacvue, Analytic Index, and Intentwise, with the ability to translate AMC insights into actions and recommendations that connect DSP performance, Search, and the total commerce flywheel.
• An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, the aptitude to multitask.
• Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.
• Command of essential Microsoft Office applications, Excel with the ability to use formulas, functions, and pivot tables at advanced level.
• Adept in project and campaign management across concurrent clients and campaigns.
• Strong verbal and written communication
• Comfortable leading and presenting recommendation to clients.
• Ability to nurture collaborative relationships, collaborative and curious spirit.
• Ability to work and resolve issues cross-functionally.
• Ability to manage multiple priorities and concurrent deadlines.

Core Competencies

Demonstrates expertise in retail media strategies, including managing Amazon DSP and programmatic ad solutions, while effectively collaborating with cross-functional teams to drive sales and optimize campaign performance. Strong analytical skills and attention to detail are essential for monitoring and improving client outcomes.

Highest-signal resume keywords

• Retail Media Strategy Development
• Amazon DSP Management
• Performance Marketing Expertise
• Team Leadership and Coaching
• Campaign Management and Optimization

Hard Skills

• Sponsored Search Management
• Keyword Research
• Data Analysis
• Conversion Optimization
• A/B Testing
• Budget Management
• Performance Analysis
• Client Reporting
• Project Management
• Microsoft Excel Proficiency

Soft Skills

• Strong Communication Skills
• Team Collaboration
• Problem-Solving
• Client Relationship Management
• Multitasking Ability

Industry Keywords

• Retail Media
• Programmatic Advertising
• SEM
• Client Objectives
• Competitive Analysis

Tools & Technologies

• Amazon Marketing Cloud
• Skai
• Helium 10
• Pacvue
• Analytic Index
• Intentwise