Manager, Paid Social

Jobtailor; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor in the United States (Illinois) seeks a senior Paid Social leader to architect and drive multi-channel strategies for enterprise clients, focusing on retailers and omnichannel use cases. You will lead planning, bidding, and testing across platforms and coordinate with cross-functional teams.

The role emphasizes client management, team leadership, and building scalable processes, with a strong track record in performance-based marketing and privacy-aware practices.

Qualifications

• 5+ years managing enterprise-level paid social programs.
• 1+ year of experience managing direct reports.
• Strong client management and communication skills.
• Proven track record of success driving results through paid social channels.
• Experience with ad tech platforms and platform UIs.

Responsibilities

• Lead day-to-day management and optimization of paid social programs.
• Plan campaigns, document strategies and tactics, and optimize segmentation.
• Manage and mentor team members; drive cross-functional initiatives.
• Develop and deliver client communications; grow enterprise relationships.
• Build scalable processes, QA checklists, and operating routines.

Skills

Paid Social Advertising

Client Management

Performance-Based Marketing

Team Leadership

Digital Media Strategy

Tools

Ad Serving Platforms

Performance Marketing Tools

Campaign Optimization Tools

Job description

Act as a subject matter expert for Paid Social strategies, best practices, technology partnerships, planning and execution tools, and emerging trends
Develop and drive multi-channel digital media strategies and roadmaps aligned with client program growth goals, focusing on retailers and omnichannel retail use cases
Support cross-functional marketing strategy projects with deep media expertise
Identify synergies across digital channels within client media mixes
Lead day-to-day management and optimization of client paid social programs
Plan campaigns, document strategies and plans, and build and optimize campaign tactics and segmentation
Manage algorithmic bid platforms and manual bidding strategies
Ideate, plan, and manage tests
Produce custom analysis, reporting, and insights
Manage creative trafficking, site and inventory management, privacy trends, and strategic partner relationships
Build and maintain team processes, QA checklists, and documentation for scalable execution
Define program objectives, tactics, and KPIs
Develop and deliver client communications
Build client strategies and lead tactical planning and execution
Manage and grow client relationships and influence stakeholders toward enterprise-level measurement
Recruit, train, and manage team members and direct reports
Foster open communication and 360-degree feedback
Support team members in reaching quarterly, annual, and long-term goals
Design and improve operating rhythms, workflows, intake, prioritization, QA, documentation, and status meetings

Requirements

• 5+ years of experience directly responsible for enterprise-level Paid Social advertising programs
• At least 1+ year of experience managing direct reports
• Great communication and extensive client management experience (internal or external)
• Proven track record of success driving strong positive results through paid social channels
• Mastery of performance-based, direct response marketing programs
• Experience executing with platform UIs and ad serving / ad tech
• External partner management
• Sound conceptual and analytical problem-solving skills
• Exceptional attention to detail
• Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams
• Applicants must be legally authorized to work in the United States for any employer on a full-time basis
• Must not have current or future need for visa sponsorship

Core Competencies

Expertise in Paid Social Advertising, including strategy development, campaign management, and performance analysis. Proven ability to lead teams, manage client relationships, and optimize multi-channel digital media strategies for enterprise-level growth.

Highest-signal resume keywords

• Paid Social Advertising
• Client Management
• Performance-Based Marketing
• Team Leadership
• Digital Media Strategy

ATS Optimization Keywords

Hard Skills

• Campaign Planning
• Algorithmic Bid Management
• Ad Tech Execution
• Data Analysis
• KPI Definition

Soft Skills

• Communication
• Problem-Solving
• Attention to Detail
• Team Building
• Feedback Facilitation

Industry Keywords

• Digital Marketing
• Omnichannel Retail
• Cross-Functional Strategy
• Creative Trafficking
• Privacy Trends

Tools & Technologies

• Ad Serving Platforms
• Performance Marketing Tools
• Campaign Optimization Tools