Student Engagement Architect: End-to-End Lifecycle

Nashville Public Radio; New York (NY); On-site; USD 111,000 - 160,000; Full time

Benefits offered by this job

Equity stake

Medical, dental, vision insurance

401(k)

Learning stipend

Open vacation policy

Job summary

Stepful, a workforce platform, is seeking a Product-owned role to unify student engagement across enrollment, onboarding, and milestones. You will define the next-best-action logic, own the automated comms stack in tools like Customer.io, and measure impact with experiments and holdouts.

This is a builder-and-owner role reporting into Product. You’ll work hands-on on lifecycle flows, drive outcomes, and shape how AI-assisted communications scale while preserving a human touch.

Qualifications

• Built a lifecycle, growth, or engagement system at scale with measurable outcomes.
• Able to replace manual processes with automated workflows and systems.
• Reason through end-to-end workflows: triggers, context, logic, channels, escalation, success metrics.
• Understand student/user motivation to design comms that feel helpful, not robotic.
• Hands-on experience with lifecycle/automation platforms and related tooling.

Responsibilities

• Own the end-to-end student comms surface from enrollment through milestones as one coherent system.
• Design the decisioning logic for next-best-action, including triggers, routing, and escalation.
• Build and measure engagement flows, experiments, and guardrails for quality and impact.
• Ensure communications are clear, human-centered, and scalable across platforms.

Skills

Lifecycle engagement system design

Automation & workflow tooling

Decisioning logic

Measurement & experiments

User-centric comms design

Tools

Customer.io

Braze

Iterable

HubSpot

Klaviyo

SQL

APIs/webhooks

Low-code tools

Job description

Stepful, a workforce platform, is seeking a Product-owned role to unify student engagement across enrollment, onboarding, and milestones. You will define the next-best-action logic, own the automated comms stack in tools like Customer.io, and measure impact with experiments and holdouts.

This is a builder-and-owner role reporting into Product. You’ll work hands-on on lifecycle flows, drive outcomes, and shape how AI-assisted communications scale while preserving a human touch.