Strategic Wine & Spirits Activation Manager

columbiainternal; Kent (WA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k plan

Paid vacation and holidays

Job summary

columbiainternal seeks a Business Activation Manager to drive growth for its Wine & Spirits division. You will bridge Brand Development and Account Managers, aligning strategy and execution with key partners to maximize portfolio impact.

You will lead efforts in distribution planning, supplier engagement, and in-market activations, while training teams and elevating brand knowledge across accounts and channels. Travel may be required as needed.

Qualifications

• High School diploma or GED required.
• Valid driver's license and auto insurance required.
• Minimum of 21 years of age.

Responsibilities

• Help develop and execute distribution strategies that align with brand goals and market opportunities.
• Maintain strong relationships with suppliers, ensuring satisfaction through consistent communication, performance tracking, and issue resolution.
• Actively participate in management staff meetings, presenting timely and relevant sales and marketing materials to ensure the Wine & Spirits portfolio remains top of mind across the organization.
• Clearly and consistently communicate sales priorities and initiatives to internal teams.
• Identify and implement opportunities to increase brand volume and expand distribution footprint across channels.
• Design training programs, including Sales training, Wine & Spirits Retail Standards, Waitstaff education and engagement.
• Manage Point-of-Sale (POS) ordering, allocation, and usage to maximize effectiveness.
• Support Direct Sales with opportunity accounts and assist in establishing new accounts.
• Hold sales teams accountable for ABP and branch goal achievement by following tracking set by leadership.
• Maintain a designated set of pet accounts and regional on-premises call points while supporting ASRs across territories.
• Assist in preparing accounts for supplier visits to ensure professional execution.
• Design and execute seasonal wine and spirits features, menus, and promotional activations.
• Conduct buyer meetings, tastings, and staff training sessions to elevate brand knowledge and drive sales.
• Partner with suppliers to develop and activate programs such as Stock Your Locker and wine/spirit night events.
• Identify new liquor licenses at account openings and establish relationships with owners for early placements.

Skills

Relationship building

Strategic sales planning

Leadership

Communication

Education

High School diploma

Bachelor's degree preferred

Tools

MS Office

iDig/VIP data analysis tools

Job description

columbiainternal seeks a Business Activation Manager to drive growth for its Wine & Spirits division. You will bridge Brand Development and Account Managers, aligning strategy and execution with key partners to maximize portfolio impact.

You will lead efforts in distribution planning, supplier engagement, and in-market activations, while training teams and elevating brand knowledge across accounts and channels. Travel may be required as needed.