Wine & Spirits Activation & Growth Manager

columbiaexternalcareersite; Kent (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

Columbia External Careers Site in Kent, WA is seeking a Business Activation Manager to drive growth in Wine & Spirits. This role bridges Brand Development and Account Managers across branches, aligning execution and visibility of the portfolio to maximize sales impact and strengthen supplier relationships.

The BAM will lead distribution strategies, manage POS, train staff, and support new account openings while ensuring ABP adherence and regional coverage.

Qualifications

• Bachelor's degree in business, marketing or related field.
• 4-6 years in account management, sales, or distribution in beverage.
• Strong analytical and strategic thinking; great communication.

Responsibilities

• Develop and execute distribution strategies aligned with brand goals.
• Maintain strong supplier relationships and track performance.
• Present sales updates at management meetings and train staff.
• Communicate priorities to internal teams and expand footprint.
• Design seasonal features, promotions, and activations.
• Drive account openings and re-engage non-buy accounts.

Skills

Account management

Sales strategy

Relationship building

Leadership

Communication

Time management

Data analysis

MS Office

Education

Bachelor's degree in Business

Tools

iDig/VIP

Data analysis tools

Job description

Columbia External Careers Site in Kent, WA is seeking a Business Activation Manager to drive growth in Wine & Spirits. This role bridges Brand Development and Account Managers across branches, aligning execution and visibility of the portfolio to maximize sales impact and strengthen supplier relationships.

The BAM will lead distribution strategies, manage POS, train staff, and support new account openings while ensuring ABP adherence and regional coverage.