Strategic VAR Channel Manager — Growth & Partnerships

Spectrum Business; Worcester (MA); On-site; USD 83,000 - 196,000; Full time

Job summary

Spectrum is seeking a M/L VAR Channel Manager to recruit and manage Value-Added Resellers, expanding market presence and driving revenue for Spectrum business class solutions. You’ll develop strategic sales plans, train partners, and provide hands-on support to close complex deals.

Office-based with up to 50% travel, you’ll bring 5–8+ years in sales and indirect channel marketing, a marketing/business degree, and strong knowledge of Voice/Data services and major vendors.

Qualifications

• Bachelor’s degree in marketing or business-related field.
• 5–8+ years of sales experience.
• 5–8+ years of indirect sales channel marketing experience.

Responsibilities

• Identify, recruit, and develop qualified Value-Added Reseller partners to expand Spectrum’s reach and generate new revenue
• Prepare and execute strategic sales plans and campaigns targeting Fiber and Complex COAX sales with Value-Added Resellers
• Organize and conduct training programs for Value-Added Resellers to ensure expertise in Spectrum business class products and services
• Develop and implement communication strategies with partners to drive market awareness, promote new products, and activate sales incentives
• Provide comprehensive sales support by assisting partners in closing business, serving as a single point of contact, and engaging resources for complex deals
• Monitor sales trends and resolve challenges impacting Value-Added Reseller performance
• Participate in industry events to cultivate new business opportunities and strengthen relationships within the channel

Skills

Value-Added Reseller

Prospecting

Channel marketing

Sales leadership

Vendor knowledge

Voice services

Data services

Managed services

Juniper

Alcatel-Lucent

Cisco

Driver’s license

Education

Bachelor’s degree in marketing or business-related field

Job description

Spectrum is seeking a M/L VAR Channel Manager to recruit and manage Value-Added Resellers, expanding market presence and driving revenue for Spectrum business class solutions. You’ll develop strategic sales plans, train partners, and provide hands-on support to close complex deals.

Office-based with up to 50% travel, you’ll bring 5–8+ years in sales and indirect channel marketing, a marketing/business degree, and strong knowledge of Voice/Data services and major vendors.