VAR Channel Growth Lead: Partners & Revenue

Spectrum; Charlotte (NC); On-site; USD 90,000 - 140,000; Full time

Job summary

Spectrum is seeking a M/L VAR Channel Manager to recruit and develop Value-Added Reseller partners, expanding market reach and driving revenue growth. The role involves strategic planning, training, and partner support to close complex deals.

You will lead initiatives, monitor trends, and participate in industry events, with travel up to 50%. A Bachelor’s degree and 5–8+ years in sales/indirect channel marketing are preferred.

Qualifications

• Bachelor’s degree in marketing or business-related field or equivalent experience.
• 5-8+ years of sales experience.
• 5-8+ years of indirect sales channel marketing experience.
• Ability to read, write, speak and understand English.
• Proven skill in prospecting and managing Value-Added Reseller relationships.
• Proven success in selling Voice (PRI, VOIP Applications), Data (TDM, DS3, OCx, Ethernet services), and managed services.
• Extensive knowledge of equipment vendors including Juniper, Alcatel-Lucent, Cisco and others.
• Valid driver’s license and safe driving record.

Responsibilities

• Identify, recruit, and develop qualified Value-Added Reseller partners to expand Spectrum’s reach and generate new revenue.
• Prepare and execute strategic sales plans and campaigns targeting Fiber and Complex COAX sales with Value-Added Resellers.
• Organize and conduct training programs for Value-Added Resellers to ensure expertise in Spectrum business class products and services.
• Develop and implement communication strategies with partners to drive market awareness, promote new products, and activate sales incentives.
• Provide comprehensive sales support by assisting partners in closing business and coordinating resources for complex deals.
• Monitor sales trends and resolve challenges impacting Value-Added Reseller performance.
• Participate in industry events to cultivate new opportunities and strengthen channel relationships.

Skills

English proficiency

Prospecting

Relationship management

Executive communications

Education

Bachelor's degree in marketing or business

Tools

Juniper

Alcatel-Lucent

Cisco

Job description

Spectrum is seeking a M/L VAR Channel Manager to recruit and develop Value-Added Reseller partners, expanding market reach and driving revenue growth. The role involves strategic planning, training, and partner support to close complex deals.

You will lead initiatives, monitor trends, and participate in industry events, with travel up to 50%. A Bachelor’s degree and 5–8+ years in sales/indirect channel marketing are preferred.