Strategic VAR Channel Lead — Revenue & Partnerships

Spectrum Business

Stamford (CT)

On-site

USD 83,000 - 196,000

Full time

6 days ago

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Job summary

Spectrum is seeking an M/L VAR Channel Manager to recruit, develop, and manage Value-Added Resellers, expanding market presence and hitting sales targets. You will drive Fiber and COAX strategies, train partners, and coordinate resources for complex deals.

The role requires 5–8+ years in sales and indirect channel marketing, with travel up to 50% and a strong grasp of networking and VOIP/data products.

Qualifications

Bachelor’s degree in marketing or business-related field or equivalent experience.
5–8+ years of sales experience.
5–8+ years of indirect sales channel marketing experience.

Responsibilities

Identify, recruit, and develop qualified Value-Added Reseller partners to expand Spectrum’s reach and generate new revenue.
Prepare and execute strategic sales plans and campaigns targeting Fiber and Complex COAX sales with Value-Added Resellers.
Organize and conduct training programs for Value-Added Resellers to ensure expertise in Spectrum business class products and services.
Develop and implement communication strategies with partners to drive market awareness, promote new products, and activate sales incentives.
Provide comprehensive sales support by assisting partners in closing business, serving as a single point of contact, and engaging resources for complex deals.
Monitor sales trends and resolve challenges impacting Value-Added Reseller performance.
Participate in industry events to cultivate new business opportunities and strengthen relationships within the channel.