Strategic Programmatic Lead - SaaS & B2B Growth

Directive; Charleston (SC); Remote; USD 85,000 - 135,000; Full time

Benefits offered by this job

Unlimited PTO

401(k) with company match

Health, dental, vision plans

Paid holidays

Job summary

Directive Consulting is seeking a bold Programmatic Strategist to own day-to-day management of client programmatic campaigns across DSPs, including DV360 and The Trade Desk. You’ll craft strategies, optimize budgets, and translate data into actionable recommendations for B2B SaaS clients.

In a remote-first culture, you’ll collaborate with creative, analytics, and account teams, present plans to clients, and drive measurable outcomes.

Qualifications

• 3+ years in programmatic roles at publishers, agencies, or ad tech
• Hands-on media buying in DSPs including DV360 and The Trade Desk
• Experience building measurement frameworks to assess performance

Responsibilities

• Campaign management across DSPs with strategy development
• Data integration and audience targeting using first- and third-party data
• Optimization, reporting, and actionable insights
• Collaboration with creative, analytics, and account teams
• Client presentations and ongoing relationship management

Skills

Programmatic advertising

DSP expertise

Campaign optimization

Client communication

B2B/SaaS experience

Budget management

Cross-functional collaboration

Tools

The Trade Desk

DV360

DSPs

Job description

Directive Consulting is seeking a bold Programmatic Strategist to own day-to-day management of client programmatic campaigns across DSPs, including DV360 and The Trade Desk. You’ll craft strategies, optimize budgets, and translate data into actionable recommendations for B2B SaaS clients.

In a remote-first culture, you’ll collaborate with creative, analytics, and account teams, present plans to clients, and drive measurable outcomes.