Remote Programmatic Strategist - SaaS & B2B Growth

Apply; Northern (KY); Hybrid; USD 130,000 - 190,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

Disability insurance

Life insurance

401(k) with company match

Unlimited PTO

Paid holidays

Birthday off

Parental leave

Annual bonus

Anniversary trip

Job summary

Directive Consulting is seeking a bold Programmatic Strategist to manage day-to-day programmatic client work across DSPs (DV360, The Trade Desk, and others). You’ll craft strategies, manage builds, optimize campaigns, and report results for SaaS and B2B clients.

You’ll collaborate with creative, analytics, and account teams in a remote-first setup, communicating regularly with clients and stakeholders to drive growth.

Qualifications

• 3+ years in programmatic roles (B2B experience a bonus)
• Hands-on media buying in DSPs (TTD and DV360 preferred)
• Proven programmatic planning, buying, and measurement framework experience
• Understanding how paid and organic channels work together to exceed KPIs
• Experience growing programmatic for B2B/SaaS with budgets > $50k/mo
• Strong collaboration and client-facing communication
• Strong analytical ability and meticulous attention to detail

Responsibilities

• Strategy development for media campaigns across client objectives
• Data integration for precise audience targeting and segmentation
• Plan and set up DSP campaigns (DV360, TTD, etc.)
• Ongoing optimization to hit performance and pacing goals
• Generate performance reports and actionable insights
• Troubleshoot delivery and performance issues
• Collaborate with creative, analytics, and account teams
• Present campaign plans and results to clients

Job description

Directive Consulting is seeking a bold Programmatic Strategist to manage day-to-day programmatic client work across DSPs (DV360, The Trade Desk, and others). You’ll craft strategies, manage builds, optimize campaigns, and report results for SaaS and B2B clients.

You’ll collaborate with creative, analytics, and account teams in a remote-first setup, communicating regularly with clients and stakeholders to drive growth.