Remote Programmatic Strategist - SaaS Growth & DSP Expert

directive; South Carolina; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Employer-paid plan with dependents

Job summary

Directive Consulting is a leading B2B performance marketing agency focused on revenue growth for SaaS and other B2B brands. We seek a bold Programmatic Strategist to own day-to-day management of programmatic clients, including campaign builds, optimization, and reporting across DSPs.

You will collaborate with creative, analytics, and account teams, communicating with clients and delivering strategic recommendations to drive growth and exceed KPIs.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience)
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
• Strong understanding and perspective of how programmatic and other channels (paid and organic) work together to holistically surpass client KPIs
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Responsibilities

• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
• Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
• Planning and Setup: Develop and implement programmatic campaigns across various DSPs such as DV360, The Trade Desk, and others.
• Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
• Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
• Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
• Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
• Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.

Skills

Programmatic strategy

Campaign management

Client communication

Cross-functional collaboration

B2B SaaS marketing

Tools

DV360

The Trade Desk

Job description

Directive Consulting is a leading B2B performance marketing agency focused on revenue growth for SaaS and other B2B brands. We seek a bold Programmatic Strategist to own day-to-day management of programmatic clients, including campaign builds, optimization, and reporting across DSPs.

You will collaborate with creative, analytics, and account teams, communicating with clients and delivering strategic recommendations to drive growth and exceed KPIs.