Remote Programmatic Strategist — B2B SaaS Growth

Think Advertising Jobs; North Carolina; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Employer-paid plan for you and 50% for

Unlimited PTO

3% company match 401(k)

Job summary

Directive Consulting is seeking a bold, strategic Programmatic Strategist to join our fast-moving SaaS and B2B marketing team. You’ll manage day-to-day programmatic campaigns across DSPs, build client strategies, and lead reporting and optimization while collaborating with creative, analytics, and account teams.

In this client-facing role you’ll drive growth for B2B/SaaS accounts with budgets over $50k/month, communicating plans and results to stakeholders and ensuring campaign success.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360
• Proven track record in Programmatic media planning, buying, and building measurement frameworks to evaluate campaign success
• Strong understanding and perspective of how programmatic and other channels (both paid and organic) work together to holistically surpass client KPIs
• Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month
• Strong cross-collaboration skills, both within the organization and externally (client-facing), with excellent interpersonal and communication abilities
• Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively

Responsibilities

• Campaign Management: Develop media strategies and set up programmatic campaigns across DSPs.
• Data Integration: Use first- and third-party data for targeting and segmentation.
• Planning and Setup: Build campaigns across DSPs like DV360, The Trade Desk, etc.
• Optimization: Continuously monitor and optimize performance and pacing.
• Reporting: Generate performance reports with actionable insights.
• Troubleshooting: Resolve campaign delivery issues quickly.
• Team Collaboration: Coordinate with creative, analytics, and account teams.
• Client Relationship Management: Communicate updates and recommendations to clients.
• Presentation: Present plans and results to clients.

Skills

Programmatic experience

Media buying

TTD & DV360

Campaign optimization

B2B SaaS

Cross-functional collab

Data-driven

Analytical mindset

Job description

Directive Consulting is seeking a bold, strategic Programmatic Strategist to join our fast-moving SaaS and B2B marketing team. You’ll manage day-to-day programmatic campaigns across DSPs, build client strategies, and lead reporting and optimization while collaborating with creative, analytics, and account teams.

In this client-facing role you’ll drive growth for B2B/SaaS accounts with budgets over $50k/month, communicating plans and results to stakeholders and ensuring campaign success.