Senior Programmatic Strategist - Remote for SaaS Growth

Directive; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) Plan

Unlimited PTO

Work from Home

Job summary

Directive Consulting is a leading B2B performance marketing agency, seeking a bold Programmatic Strategist to manage client campaigns across DSPs and drive growth for SaaS and B2B brands. You will own day-to-day campaign builds, optimization, and reporting, collaborating with cross-functional teams to surpass KPIs.

Ideal candidates have 3+ years in programmatic roles, hands-on DSP experience (DV360, TTD), and a track record of delivering measurable outcomes for high-budget clients.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for DV360 and The Trade Desk (TTD).
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic and other channels (paid and organic) work together to exceed client KPIs.
• Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month.
• Strong cross-collaboration and client-facing skills with excellent interpersonal abilities.
• Analytical, detail-oriented, and results-driven mindset.

Responsibilities

• Campaign management across DSPs to meet client objectives.
• Data-driven audience targeting and segmentation.
• Plan and implement programmatic campaigns across DSPs (DV360, The Trade Desk) and other platforms.
• Continuously optimize campaigns for performance and pacing.
• Generate and analyze performance reports to provide actionable insights.
• Troubleshoot issues impacting campaign performance and delivery.
• Collaborate with creative, analytics, and account teams for cohesive execution.
• Communicate updates and strategy adjustments to clients.

Skills

Programmatic media buying

DSP experience

Campaign optimization

Client communication

Data analytics

Tools

DV360

The Trade Desk

Job description

Directive Consulting is a leading B2B performance marketing agency, seeking a bold Programmatic Strategist to manage client campaigns across DSPs and drive growth for SaaS and B2B brands. You will own day-to-day campaign builds, optimization, and reporting, collaborating with cross-functional teams to surpass KPIs.

Ideal candidates have 3+ years in programmatic roles, hands-on DSP experience (DV360, TTD), and a track record of delivering measurable outcomes for high-budget clients.