Remote Programmatic Strategist — SaaS & B2B Growth

Apply; Northern (KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical & dental insurance

Vision plan

Unlimited PTO

Paid holidays

401(k) with company match

Family coverage

Job summary

Directive Consulting is a remote-first marketing agency specializing in SaaS and B2B growth. We seek a bold Programmatic Strategist to manage client campaigns across DSPs, optimize performance, and report outcomes. You will partner with internal teams to craft data-driven strategies and deliver measurable pipeline impact.

The role emphasizes client-facing duties, strategic planning, and cross-functional collaboration within a fast-moving, results-oriented environment.

Qualifications

• 3+ years in programmatic roles at publishers, agencies or ad tech (B2B experience a plus).
• Hands-on media buying across DSPs, with DV360 and The Trade Desk experience preferred.
• Proven ability to measure and optimize programmatic campaigns to exceed KPIs.

Responsibilities

• Campaign management: develop strategies, onboard data, set up campaigns across DSPs, optimize and report.
• Collaborate with creative, analytics, and account teams to ensure cohesive execution.
• Communicate with clients and present performance insights and recommendations.

Skills

Programmatic media planning

DSP campaign management

Data-driven optimization

Client relationship management

Cross-functional collaboration

Campaign reporting & analysis

Budget management > $50k/mo

Tools

DV360

The Trade Desk

Job description

Directive Consulting is a remote-first marketing agency specializing in SaaS and B2B growth. We seek a bold Programmatic Strategist to manage client campaigns across DSPs, optimize performance, and report outcomes. You will partner with internal teams to craft data-driven strategies and deliver measurable pipeline impact.

The role emphasizes client-facing duties, strategic planning, and cross-functional collaboration within a fast-moving, results-oriented environment.