Strategic Media Account Manager

TEGNA, Inc.; Dallas (TX); On-site; USD 50,000 - 80,000; Full time

Job summary

TEGNA Inc. in Dallas is seeking an Account Manager to support Account Executives by owning fulfillment of post-sale activities, campaign implementation, and client service across TV and digital platforms.

You will collaborate with Marketing, Research, and Creative Services to meet client needs, identify incremental revenue, manage contracts and schedules, and ensure accurate delivery of campaigns and KPIs.

Qualifications

• 0-1 years of account management in a professional, fast-paced media sales environment.
• Track record of successfully retaining and growing clients.
• Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
• Knowledge of Google Analytics and advertising solutions is highly desirable.
• Prior experience using CRM systems and MS Office suite.
• Able to make decisions and solve problems independently to support customer needs.
• Self-motivation and willingness to work as a team player are essential attributes.
• Demonstrate ability to be creative, flexible, and able to adapt to change with evolving priorities.
• Creative with ability to work effectively as part of a team and independently.
• Detail oriented with ability to handle and prioritize multiple tasks to meet deadlines.
• Position requires strong written and verbal communication skills, as well as strong organization and time management skills.

Responsibilities

• Provide support to assigned Account Executives on post-sale activity including campaign implementation, maintenance, and review.
• Daily interaction with existing advertising agencies and direct clients; maintenance of client schedules on television and digital in addition to implementation of special projects and promotions.
• Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
• Attend sales meetings and sales trainings to gain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate.
• Partner with designated Account Executives in identifying new/incremental revenue based on campaign results.
• Assist designated Account Executives with maintenance of contracts, generating avails, traffic, make-goods, collection and overall customer service.
• Regular tracking of clients’ audience delivery using ratings, impressions, clients KPIs, and campaign fulfillment.
• Coordinate with team to set up new customer accounts, contracts, order entry and revisions.

Skills

Account management

Media sales

CRM systems

MS Office

Google Analytics

Digital advertising

Communication skills

Team player

Tools

CRM systems

MS Office

Google Analytics

Job description

TEGNA Inc. in Dallas is seeking an Account Manager to support Account Executives by owning fulfillment of post-sale activities, campaign implementation, and client service across TV and digital platforms.

You will collaborate with Marketing, Research, and Creative Services to meet client needs, identify incremental revenue, manage contracts and schedules, and ensure accurate delivery of campaigns and KPIs.