Strategic Marketing Tech & Enablement Lead

11105 Expedia, Inc.; Seattle (WA); On-site; USD 117,000 - 187,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Travel discounts

Job summary

Expedia Group is seeking a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team. You will own the operational layer, drive expansion of marketing channel capabilities, and own global standards and templates for scalable enablement across SFMC, Marketo, Braze, and related platforms.

You will lead training programs, develop migration guides, and establish an effective operating model for external agencies while shaping the channel rollout strategy and

Qualifications

• 5+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
• Hands-on experience building in an enterprise marketing automation platform — SFMC, Marketo, Braze, Adobe Campaign, Iterable, or similar.
• You’ve built journeys and campaigns yourself, not just briefed someone else to.
• You’ve built the training and documentation that got a team to actually adopt a technical platform or process — how-to guides, onboarding paths, office hours, quick-reference docs.
• You’ve authored standards that other teams adopted — naming conventions, template libraries, QA checklists, intake or approval workflows — and you can talk about how you drove that adoption, including where you hit resistance.
• Program management and project leadership experience taking a capability from evaluation through rollout.
• Comfortable leading projects like the launch or expansion of new marketing channels — SMS, push, and similar.
• You’re familiar with channel adoption strategy: phasing a rollout, setting success criteria, and driving uptake after go-live.
• Ability to read and understand complex data sets; familiarity with JSON structures, data payloads, and interpreting technical documentation for troubleshooting and validation.
• Highly organized with proven ability to manage numerous high-priority initiatives concurrently; experience with roadmapping, strategic planning, and coordinating projects across multiple teams and stakeholders.
• Nice to have Direct SFMC experience, particularly Email Studio and Journey Builder. Marketo experience also welcome.
• Hands-on experimentation with AI tools to improve day-to-day operational efficiency — prototyping a solution, automating a manual step, speeding up documentation or QA.
• Hands-on involvement in a vendor or tool evaluation — RFP, scorecard, or proof-of-concept.
• Experience working with external agencies on campaign production.
• AMPscript or SSJS familiarity.

Responsibilities

• Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns.
• Serve as the central owner for Marketing Operations training and enablement on all Marketing Operations owned channels. Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self‑serve.
• Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.
• Lead the evaluation, business case development, and proof‑of‑concept for new marketing channels. Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams. Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
• Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations. Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools. Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities. Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Skills

Marketing operations

Marketing technology

Enablement training

Channel adoption

SFMC experience

Vendor management

Data literacy

Tools

SFMC

Marketo

Braze

Adobe Campaign

Iterable

Job description

Expedia Group is seeking a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team. You will own the operational layer, drive expansion of marketing channel capabilities, and own global standards and templates for scalable enablement across SFMC, Marketo, Braze, and related platforms.

You will lead training programs, develop migration guides, and establish an effective operating model for external agencies while shaping the channel rollout strategy and