Marketing Technology & Enablement Lead

Traveltechessentialist; Washington; On-site; USD 120,000 - 180,000; Full time

Job summary

Expedia Group is seeking a Manager, Marketing Technology & Enablement to scale marketing operations. You will own standards, templates, and an enablement library, driving efficient channel production and migration efforts. This role blends strategic planning with hands-on execution to support a growing martech stack.

You will partner with design and development to build reusable assets and implement scalable processes, ensuring consistency across global campaigns and channels.

Qualifications

• 6+ years of experience in marketing operations or marketing technology with enablement focus.
• Proven track record in training, process design or platform enablement projects.
• Hands-on SFMC experience (Email Studio, Journey Builder) and familiarity with Marketo a plus.

Responsibilities

• Own and maintain global naming standards, program structures, and asset organization for marketing channels.
• Develop a library of modular assets and standardized email templates with design and dev teams.
• Create scalable QA, testing, and launch readiness checklists for campaigns and automations.
• Define governance and evolving standards based on usage feedback and adoption metrics.

Skills

Marketing operations

Marketing technology

Enablement

Process design

Tools

Salesforce Marketing Cloud (SFMC)

Adobe Marketo

Job description

Expedia Group is seeking a Manager, Marketing Technology & Enablement to scale marketing operations. You will own standards, templates, and an enablement library, driving efficient channel production and migration efforts. This role blends strategic planning with hands-on execution to support a growing martech stack.

You will partner with design and development to build reusable assets and implement scalable processes, ensuring consistency across global campaigns and channels.