Manager, Marketing Technology & Enablement

Traveltechessentialist; Washington; On-site; USD 120,000 - 180,000; Full time

Job summary

Expedia Group is seeking a Manager, Marketing Technology & Enablement to scale marketing operations. You will own standards, templates, and an enablement library, driving efficient channel production and migration efforts. This role blends strategic planning with hands-on execution to support a growing martech stack.

You will partner with design and development to build reusable assets and implement scalable processes, ensuring consistency across global campaigns and channels.

Qualifications

• 6+ years of experience in marketing operations or marketing technology with enablement focus.
• Proven track record in training, process design or platform enablement projects.
• Hands-on SFMC experience (Email Studio, Journey Builder) and familiarity with Marketo a plus.

Responsibilities

• Own and maintain global naming standards, program structures, and asset organization for marketing channels.
• Develop a library of modular assets and standardized email templates with design and dev teams.
• Create scalable QA, testing, and launch readiness checklists for campaigns and automations.
• Define governance and evolving standards based on usage feedback and adoption metrics.

Skills

Marketing operations

Marketing technology

Enablement

Process design

Tools

Salesforce Marketing Cloud (SFMC)

Adobe Marketo

Job description

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Manager, Marketing Technology & Enablement

Introduction to the Team

Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

Make An Impact!

We're looking for a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team and own the operational layer that allows teams to use the platform consistently and effectively. You'll drive the expansion of our marketing channel capabilities, own global standards and templates, serve as the central enablement leader for our SFMC migration, and own the efficiency improvement s of production processes. This role combines strategic channel planning, operational process design, standards ownership, and hands-on enablement to ensure our marketing technology stack scales effectively for the future.

In This Role You Will:

• Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.

• Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.

• Create and enforce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.

• Partner with stakeholders to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, to refine the operating model.

Training & Enablement

• Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels.

• Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self-serve.

• Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.

New Channel Strategy, Onboarding & Consulting

• Lead the evaluation, business case development, and proof-of concept for new marketing channels.

• Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.

• Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.

• Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.

Platform Governance, Roadmap & Deliverability

• Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations.

• Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools.

• Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities.

• Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

Experience and Qualifications:

• 6+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.

• 4+ years of hands-on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, and multi-channel campaign orchestration. Experience with Adobe Marketo a plus.

• Proven track record