Strategic Marketing Programs Lead

NAPA; Atlanta (GA); On-site; USD 120,000 - 170,000; Full time

Job summary

NAPA in Atlanta seeks a Strategic Marketing Programs Manager to translate business priorities into integrated marketing initiatives that strengthen brand relevance and deepen customer engagement.

You will lead cross-functional teams, manage budgets, track performance, and develop executive-ready reports. The role requires a strategic thinker with 5+ years in strategic marketing or program management and willingness to travel up to 10%.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of experience in strategic marketing or program management roles.
• Proven ability to manage complex, cross-functional marketing programs from concept to execution.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets and financial resources to optimize program outcomes.
• Willingness to travel up to 10%.

Responsibilities

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify opportunities.
• Provide executive-ready reporting on program performance and next steps.

Skills

Strategic planning

Cross-functional leadership

Project management

Data-driven decision-making

Education

Bachelor's degree in Marketing, Communications, Business

Job description

NAPA in Atlanta seeks a Strategic Marketing Programs Manager to translate business priorities into integrated marketing initiatives that strengthen brand relevance and deepen customer engagement.

You will lead cross-functional teams, manage budgets, track performance, and develop executive-ready reports. The role requires a strategic thinker with 5+ years in strategic marketing or program management and willingness to travel up to 10%.