Strategic Marketing Programs Manager

NAPA; Atlanta (GA); On-site; USD 120,000 - 170,000; Full time

Job summary

NAPA in Atlanta seeks a Strategic Marketing Programs Manager to translate business priorities into integrated marketing initiatives that strengthen brand relevance and deepen customer engagement.

You will lead cross-functional teams, manage budgets, track performance, and develop executive-ready reports. The role requires a strategic thinker with 5+ years in strategic marketing or program management and willingness to travel up to 10%.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of experience in strategic marketing or program management roles.
• Proven ability to manage complex, cross-functional marketing programs from concept to execution.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets and financial resources to optimize program outcomes.
• Willingness to travel up to 10%.

Responsibilities

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify opportunities.
• Provide executive-ready reporting on program performance and next steps.

Skills

Strategic planning

Cross-functional leadership

Project management

Data-driven decision-making

Education

Bachelor's degree in Marketing, Communications, Business

Job description

The Strategic Marketing Programs Manager will support the development and execution of strategic marketing initiatives that strengthen our position as a leader in the automotive industry. This role will translate business priorities and market opportunities into integrated marketing programs that build brand relevance, deepen customer and industry engagement, and support long-term business growth. Working across internal teams and external partners, the Strategic Marketing Manager will bring together strategy, brand marketing, partnerships, communications, and program execution. The ideal candidate is a strategic thinker and strong operator who can turn complex business opportunities into focused, measurable marketing initiatives.

Key Responsibilities

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of NAPA marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
• Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in strategic marketing, or program management roles.
• Proven ability to manage complex, cross-functional marketing programs from concept through execution.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets and financial resources to optimize program outcomes.
• Willingness to travel up to 10%

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons. Since 1928, GPC has set the standards for performance and value for our customers and our stakeholders. Today, we're proud to say we're the largest global auto parts network and a leading industrial parts distributor, one that offers rewarding careers that combine small company feel with a global scale. Our strengths are in the relationships we build and the value we deliver by merging local expertise with a global force.