Strategic Marketing Programs Manager

NAPA Auto Parts; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

GPC, the parent company of NAPA Auto Parts, is seeking a Strategic Marketing Programs Manager in Atlanta, GA to shape and execute marketing initiatives that strengthen our leadership in the automotive sector.

You will translate business priorities into integrated programs, collaborating with brand marketing, partnerships, and communications. The ideal candidate is a strategic thinker and a strong operator who can turn opportunities into focused, measurable marketing initiatives.

Qualifications

• 5+ years of experience in strategic marketing or program management roles.
• Proven ability to manage complex cross-functional marketing programs from concept through execution.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets and financial resources to optimize program outcomes.

Responsibilities

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
• Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.

Skills

Strategic marketing

Program management

Stakeholder management

Budget management

Travel up to 10%

Education

Bachelor's degree in Marketing or related field

Job description

Atlanta, GA, USA

Full time

R26_0000027912

The Strategic Marketing Programs Manager will support the development and execution of strategic marketing initiatives that strengthen our position as a leader in the automotive industry.

This role will translate business priorities and market opportunities into integrated marketing programs that build brand relevance, deepen customer and industry engagement, and support long-term business growth.

Working across internal teams and external partners, the Strategic Marketing Manager will bring together strategy, brand marketing, partnerships, communications, and program execution. The ideal candidate is a strategic thinker and strong operator who can turn complex business opportunities into focused, measurable marketing initiatives.

Key Responsibilities:

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of NAPA marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
• Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in strategic marketing, or program management roles.
• Proven ability to manage complex, cross-functional marketing programs from concept through execution.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets and financial resources to optimize program outcomes.
• Willingness to travel up to 10%

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

Where permitted by applicable law, successful applicants must be fully vaccinated against COVID-19 prior to start date. COVID-19 vaccination is a condition of employment, subject to an approved accommodation, and proof of vaccination will be required on or prior to start date.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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