Strategic Marketing Programs Manager

Genuine Parts Company; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

The Genuine Parts Company is seeking a Strategic Marketing Programs Manager to develop and execute marketing initiatives that strengthen our leadership in the automotive industry. You will translate business priorities into integrated plans and lead cross-functional teams across strategy, brand marketing, partnerships, and communications.

Applicants bring at least a bachelor's in marketing or related field and 5+ years in strategic marketing or program management, with proven ability to manage

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in strategic marketing or program management.
• Experience managing cross-functional marketing programs from concept through execution.
• Experience defining and tracking performance metrics and reporting outcomes.
• Willingness to travel up to 10%.

Responsibilities

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of NAPA marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
• Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.

Skills

Strategic marketing

Program management

Cross-functional collaboration

Stakeholder management

Budget management

Performance measurement

Travel planning

Education

Bachelor's degree in Marketing or related field

Job description

The Strategic Marketing Programs Manager will support the development and execution of strategic marketing initiatives that strengthen our position as a leader in the automotive industry.

This role will translate business priorities and market opportunities into integrated marketing programs that build brand relevance, deepen customer and industry engagement, and support long-term business growth.

Working across internal teams and external partners, the Strategic Marketing Manager will bring together strategy, brand marketing, partnerships, communications, and program execution. The ideal candidate is a strategic thinker and strong operator who can turn complex business opportunities into focused, measurable marketing initiatives.

Key Responsibilities:

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of NAPA marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
• Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 5+ years of experience in strategic marketing, or program management roles.
• Proven ability to manage complex, cross-functional marketing programs from concept through execution.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets and financial resources to optimize program outcomes.
• Willingness to travel up to 10%

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.