Chief Marketing Operations & Strategy Lead

Manhattan; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

Manhattan in Atlanta seeks a Senior Director, Strategy & Operations to be the strategic backbone of Marketing. You will partner with the CMO, lead Marketing Operations, and own planning, performance visibility, and systems to scale programs.

You’ll turn data into actionable insights and craft a full-funnel narrative for executive audiences. You will build the operating cadence, OKRs, dashboards, and budgets, align cross-functionally with Sales, Finance, Product, and IT, and drive efficiency

Qualifications

• 10+ years in Marketing Operations, strategy & analytics roles.
• People leadership including Directors and high-performing teams.
• Translate data into executiveready insights, decisions and action.
• Experience establishing operating cadence, scorecards and performance management.
• Experience managing budgets with ROI discipline and prioritization.
• Fluency in marketing automation and Martech ecosystems (Marketo preferred).
• Strong crossfunctional leadership and executive communication skills.

Responsibilities

• Lead the Marketing Operations team and function with clear ownership and standards.
• Strengthen crossfunctional operating relationships with Sales/RevOps, Finance, Product, IT.
• Establish and run executive scorecard cadences with full-funnel narratives.
• Own performance storytelling of changes, drivers, learnings, and actions.
• Build reliable full-funnel measurement and trusted reporting.
• Own the marketing operating system—OKRs, quarterly planning, leadership updates.
• Drive efficiency by improving workflows and optimizing tooling utilization.
• Establish prioritization mechanisms to protect focus on high-impact work.
• Partner with the CMO to define marketing strategy and OKRs.
• Lead crossfunctional initiatives with milestones, dependencies, risk management.
• Act as trusted advisor, surface issues, consolidate perspectives, drive decisions.
• Own marketing performance management including dashboards and funnel analytics.
• Drive spend-to-impact rigor with budget alignment and ROI focus.
• Establish feedback loops to continuously improve strategy and execution.
• Oversee Martech strategy and governance, including data quality and CRM integration.
• Mature segmentation and audience operations to improve targeting and lifecycle performance.
• Ensure scalable email marketing operations and governance.
• Consolidate and facilitate alignment across Marketing leadership and execs.
• Build executive narratives for QBRs and leadership updates reflecting impact.

Skills

Marketing Ops

Strategy & Ops

People leadership

Data to insight

Executive comms

Budget management

Martech (Marketo)

Crossfunctional leadership

Tools

Marketo

Job description

Manhattan in Atlanta seeks a Senior Director, Strategy & Operations to be the strategic backbone of Marketing. You will partner with the CMO, lead Marketing Operations, and own planning, performance visibility, and systems to scale programs.

You’ll turn data into actionable insights and craft a full-funnel narrative for executive audiences. You will build the operating cadence, OKRs, dashboards, and budgets, align cross-functionally with Sales, Finance, Product, and IT, and drive efficiency