Strategic Marketing Programs Leader

NAPA Auto Parts; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

GPC, the parent company of NAPA Auto Parts, is seeking a Strategic Marketing Programs Manager in Atlanta, GA to shape and execute marketing initiatives that strengthen our leadership in the automotive sector.

You will translate business priorities into integrated programs, collaborating with brand marketing, partnerships, and communications. The ideal candidate is a strategic thinker and a strong operator who can turn opportunities into focused, measurable marketing initiatives.

Qualifications

• 5+ years of experience in strategic marketing or program management roles.
• Proven ability to manage complex cross-functional marketing programs from concept through execution.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets and financial resources to optimize program outcomes.

Responsibilities

• Develop and execute strategic marketing plans aligned with business priorities.
• Translate business objectives, customer insights, and market opportunities into actionable marketing strategies and programs.
• Lead cross functional initiatives from strategy through execution, managing stakeholders, timelines, budgets, and deliverables.
• Identify opportunities to strengthen brand relevance, industry leadership, and customer engagement.
• Cultivate external partnerships that extend the reach and impact of marketing initiatives.
• Develop compelling strategic narratives, presentations, and recommendations for internal and external stakeholders.
• Monitor industry, consumer, workforce, and competitive trends to identify emerging opportunities.
• Provide clear, executive ready reporting on program performance, insights, opportunities, and recommended next steps.

Skills

Strategic marketing

Program management

Stakeholder management

Budget management

Travel up to 10%

Education

Bachelor's degree in Marketing or related field

Job description

GPC, the parent company of NAPA Auto Parts, is seeking a Strategic Marketing Programs Manager in Atlanta, GA to shape and execute marketing initiatives that strengthen our leadership in the automotive sector.

You will translate business priorities into integrated programs, collaborating with brand marketing, partnerships, and communications. The ideal candidate is a strategic thinker and a strong operator who can turn opportunities into focused, measurable marketing initiatives.